CSR Report > CSR Report 2013 - Q & A > Consumer Relations

CSR Report

Q&A

Consumer Relations

What is Nintendo's approach to consumer relations?

We carefully consider consumer concerns and endeavor to create products of the highest quality so that our consumers can fully and safely enjoy using them.

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What kinds of testing devices does Nintendo use to check product quality and safety?

Nintendo established an internal testing department to check product quality and safety based on strict internal safety standards.

Examples:

PHOTO - Keying (Typing) Durability test Keying (Typing) Durability test:
Checks durability by striking the buttons repeatedly.
PHOTO - Vibration test Compression test:
Checks endurance of product packaging when stacked during transport.
PHOTO - Wear test Vibration test:
Checks product packaging strength during transport by shaking the packaging.
PHOTO - Drop test: Wear test:
Checks wear by rubbing the product surface.
PHOTO - Compression test: Drop test:
Checks durability of products by dropping them from an established height.
PHOTO - Hinge test: Hinge test:
Checks hinge performance by opening and closing it repeatedly.
PHOTO - Flexural test: Flexural test:
Checks the strength of each cable when bent.

In addition to the tests mentioned above, we conduct various tests such as checking a product's ability to withstand extreme conditions with constant temperatures or humidity to ensure product safety.

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What rating systems exist in each region?

Nintendo complies with the unique rating systems of each country or region to which it distributes its products. Games are assigned a rating based on their content.
Some of the examples of the rating systems are as follows:

In the United States, ESRB ratings are as follows:

EC (Early Childhood): Ages 3 and older
E (Everyone): Ages 6 and older
E10+ (Everyone 10+): Ages 10 and older
T (Teen): Ages 13 and older
M (Mature): Ages 17 and older
AO (Adults Only)*: Ages 18 and older
RP (Rating Pending) : The game has been submitted to ESRB and is awaiting final rating.

* Please note that Nintendo does not publish or license games that carry an AO rating.

In Europe, depending on the country, games are assigned USK, PEGI or Russian age ratings based on game content.

European countries in Nintendo of Europe's region, except Germany, use PEGI ratings, an age-based system broken down as follows:

3: Ages 3 and over (Portugal: Ages 4 and over)
7: Ages 7 and over (Portugal: Ages 6 and over)
12: Ages 12 and over
16: Ages 16 and over
18: Ages 18 and over

In Germany, the USK rating system is used. Games are classified into five categories with respect to game content.

All ages/Everyone
Ages 6 and over
Ages 12 and over
Ages 16 and over
Ages 18 and over

* In FY2012, Nintendo of Europe GmbH became a member of USK. This membership means that Nintendo of Europe offers content which complies with the requirements and regulations of the Youth-Media Protection State Agreement.

In Russia, the Russian age rating system is used.

0+: For children under 6 years old (Everyone)
6+: For children above six years old
12+: For children above 12 years old
16+: For children above 16 years old
18+: Prohibited for children

Australia uses the COB system broken down as follows:

G:General, very mild content
PG:Parental guidance recommended, mild content
M: Recommended for mature audiences, content is moderate in impact
MA15+ : Not suitable for people under 15. Under 15s must be accompanied by a parent or adult guardian, content is strong
R18+ : restricted to 18 and over, content is high in impact

In the Republic of Korea, the GRB system is used.

All: Everyone
12: Ages 12 and over
15: Ages 15 and over
18: Ages 18 and over

In Taiwan, the CGSRR Rating system is used.

0+ : Everyone
6+ : Ages 6 and over
12+ : Ages 12 and over
15+ : Ages 15 and over
18+ : Ages 18 and over

In Brazil, the DJCTQ system is used.

L: Suitable for General Audiences
10 : Ages 10 and older
12 : Ages 12 and older
14 : Ages 14 and older
16 : Ages 16 and older
18 : Ages 18 and older

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Are parents and guardians able to monitor the software their child uses?

The Nintendo 3DS series (Nintendo 3DS and Nintendo 3DS XL) and the Wii/Wii U automatically record the software titles and play/access times, and parents and guardians can check which titles were played and for how long, on both a daily and historical basis.

Displayed under:
"Activity Log" on Nintendo 3DS series
“Daily Log” on Wii U
"Today's Accomplishments" on the Wii Message Board

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What is the purpose of Parental Controls?

To restrict access and limit the unintentional exposure of children to inappropriate content, Nintendo has integrated a Parental Controls feature into all game systems which were released in and after December 2006. Parental Controls enable parents and guardians to restrict minors' access to certain games (based on the age rating), functionalities such as Internet access, and their ability to purchase certain content and services through the network service.

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Customer Service

Our overseas subsidiaries each have their own customer service departments that support, receive and respond to consumers' comments and requests.

For further information, please select your country in the following link and visit your region's website.

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