CSR Information

Putting Smiles on the Faces of Everyone Nintendo Touches

Message From the President

“Putting Smiles on the Faces of Everyone Nintendo Touches”:
This Is What CSR Means to Us

Shuntaro Furukawa
President and Representative Director, Member of the Board
Nintendo Co., Ltd.

With our CSR goal of “putting smiles on the faces of everyone Nintendo touches,” we constantly examine the best ways for Nintendo to fulfill its social responsibilities through group-wide collaboration.

In consideration of the social conditions surrounding Nintendo, we set four CSR priority areas: “consumers,” “supply chain,” “employees” and “environment.” We continue to conduct our CSR activities based on this framework.

Our four priority areas encompass initiatives that include improving product quality and ensuring product safety, creating an environment where children can play with peace of mind, promoting CSR procurement through communication with our suppliers, building a work environment that fully enables our employees’ various capabilities and reducing the environmental impact of our products and business activities.

These initiatives are in line with Nintendo’s business goal of providing entertainment that anyone can enjoy regardless of age, gender, past experience and other diverse social backgrounds. We will faithfully continue our efforts, while appropriately disclosing the status of our CSR activities, being mindful of our four priority areas.

While cherishing the Nintendo DNA of originality, flexibility and sincerity that we have long fostered, we are committed to accomplishing our CSR goals alongside our aim to be a company that creates smiles for everyone through entertainment.