IR Information

Third Quarter Financial Results Briefing
for Fiscal Year Ending March 2011
Jan. 28, 2011
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Thank you very much for your attending our Financial Results Briefing despite your busy schedule. I’m Satoru Iwata, president of Nintendo.
Because Yoshihiro Mori has already briefed you on the financial results, I’d like to talk about Nintendo’s global year-end sales in 2010 and about our prospects for the future.

About the most recent year-end sales situations around the world, at our Corporate Management Policy Briefing at the end of last October, I said that the 2010 year-end sales of our industry were anticipated to be affected by even stronger seasonality than before.  However, until around that point in 2010, the sales of both Wii and Nintendo DS had been weaker than those in the corresponding period a year before, and most people in this industry appeared to have found it difficult to anticipate that the year-end sales would actually go in accordance with Nintendo’s scenario.  Because Nintendo would not mark down the hardware, because it did not have titles as strong as "New Super Mario Bros. Wii" which had been able to change the total picture in the market only with one software title in 2009, and because it had already announced the launch of the new portable Nintendo 3DS in early 2011, they must have thought that it would be difficult for Nintendo to alter the situation only during the year-end sales season of 2010.  From now, I’d like to share with you the actual year-end sales results.

First, Japan.

This chart shows the 20 best-selling software titles in Japan in 2010. 
Among them, 12 titles are for Nintendo platforms.  While a number of Nintendo platform titles which were launched in previous years were included, when it comes to the software for other companies' platforms which ranked highly in the chart, most of them were newly launched titles.  I think this is the global trend.
All the Wii titles included in the chart were the ones Nintendo published, while in the overseas markets, several third-party hit titles made the charts.  Such a contrast can be also observed when we compare PSP titles, which shows their presence in Japan but not so much in the overseas markets.  I will discuss this later.

This chart shows the sales transitions of home console hardware in Japan.
In October 2010, Wii sales were less than half of those in 2009.  In that month, Wii was trailing behind Sony’s PS3, which was selling about two times as much as Wii.  Accordingly, in October 2010, few people in the industry were able to anticipate that Wii would regain its momentum at the end of the year.
The sales of Wii increased in the 2nd week of November 2010, thanks to the launch of red Wii hardware celebrating the 25th anniversary of Super Mario Bros.  With this as the turning point, the market situation changed.  Coming into December, Nintendo’s campaign called, “When people get together, it’s time for Wii,” started to show its effect, and the sales largely increased.  In the latter half of December, Wii sold twice as much as PS3.  People in the Japanese trade who had not held great expectations for Wii were said to have been very surprised to see the results.
Having said all this, however, "New Super Mario Bros. Wii" was sold explosively and PS3 had "Final Fantasy" in the corresponding period in 2009 for home consoles, and, as I will discuss later, Capcom launched its new "Monster Hunter" title for the handheld hardware, PSP, at the end of 2010.  Overall, the home console market in Japan in 2010 could not create the excitement that the industry had experienced in the 2009 year-end sales season.

This graph shows the sales transitions of home console hardware in Japan in the last three years.
Please note that 2009 included 52 weeks while 2010 was a 53-week year due to the different breakpoints in the data gathering.  Even so, a significant year-on-year drop, or over 20% to be more specific, was found in 2010.
This is probably contrary to your expectations, however, when we focus upon the market share within the Japanese home console market, Wii, in fact, increased its share by 1% over the previous year.  In other words, the entire home console market in Japan shrunk last year.

In the recent three years, the home console software sales transitions in Japan look like this.
As of fall last year, the software sales until then were more than those in 2009.  However, at the end of 2009, we had a big hit title.  Since we did not have such a strong title for the 2010 year-end sales season, approximately more than 10% decrease was found in the software sales when we make the entire year-on-year comparison.

Wii showed a little decrease in its market share during the last three years, while PS3 largely increased its share as PS2 has been replaced by PS3 in the recent two years.

We are now looking at the handheld hardware sales situation in Japan.
As Capcom’s "Monster Hunter" has become a huge hit, Sony’s PSP is enjoying very good sales in Japan, which is a very unique market landscape when compared with the overseas markets.  The sales of PSP during "Monster Hunter’s" launch week were said to be a record high for the platform which was launched six years ago.

On the other hand, while the Japanese launch of Nintendo 3DS was just around the corner, the sales of Nintendo DS during December showed increases week after week.  Given the fact that we had the new Nintendo DSi XL at the 2009 year-end sales period, it should be fair to say that the level of sales increase in December 2010 was similar to that a year ago.

This chart compares handheld hardware unit sales from 2008 to 2010.

Now that six years have passed since the launches of Nintendo DS and PSP, and as Nintendo was not able to launch Nintendo 3DS by the end of 2010, the calendar-year sales were less than those of 2009.  When compared with 2009, Nintendo DS showed a decline, And even though such elements as the success of "Monster Hunter" increased PSP’s unit sales, when we compare the 2010 result with that of 2008, both platforms show approximately 20% declines.

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