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Financial Results Briefing
for Fiscal Year Ended March 2011
Apr. 26, 2011 Presentation by Satoru Iwata, President
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Thank you for attending our Financial Results Briefing despite your busy schedules. I’m Satoru Iwata, president of Nintendo.
Because Yoshihiro Mori has already briefed you on the financial results, I’d like to talk about the global market situation after the turn of the year and about Nintendo's prospects for the future.

First of all, I would like to explain the global market situation.
Because Nintendo 3DS was launched in February in Japan and in March overseas, our marketing focus since the start of the new year has been upon Nintendo 3DS. As a result, except for the latest Pokémon title "Pokémon Black" & "Pokémon White," which was launched in March for the overseas markets, no software could become widely-discussed topics. Therefore, as everyone here knows, we have not been able to show a strong presence for our existing hardware, Nintendo DS and Wii, so far this year.
However, the specific situation varies between each market, so I would like to go into more detail.

First, Japan.

This chart shows the 20 best-selling software titles in Japan during the first 15 weeks of 2011.
Now, the Japanese market is unique compared to the rest of the world. In this chart, there are nine PSP titles and only seven titles for Nintendo platforms, showing Nintendo's smallest presence since the Nintendo DS started to lead the market in late 2005.
During this period, Nintendo did not release any new titles for Wii or Nintendo DS since it was concentrating on the launch of Nintendo 3DS and the impact from the Great East Japan Earthquake in March are some of the factors, but there is not a single title in the 10 best sellers that Nintendo itself has released.

This chart shows the sales transitions of home console hardware in Japan.
Early last year, the Wii hardware saw strong sales by maintaining the momentum after the launch of "New Super Mario Bros. Wii." Late last year, Wii was able to regain momentum with its promotion, "When people get together, it’s time for Wii," but since the start of this year we have not been able to create titles that maintain high sales and because we had chosen to concentrate on the launch of Nintendo 3DS, there was only one new title published by Nintendo; therefore, I must say that the current sales are weak. This is very contrasting compared to Sony's PS3 which has performed in a similar fashion to the previous year.

Of course, we need to shift our focus to regaining momentum for Wii, and I will talk about its future prospects later.

This chart shows the sales transitions of handheld hardware in Japan.
As Capcom’s "Monster Hunter" has become a huge hit, Sony’s PSP has been experiencing good sales in Japan since late last year. I am guessing that the large fluctuation in weekly sales is because of its inventory situation.
Sales of Nintendo DS remained at a lower level compared to the previous year partly due to the expected launch of the Nintendo 3DS.

This is how the chart looks when we add the sales units for the Nintendo 3DS.
The initial sales were healthy; however, the sales speed slowed down from the third week after its launch which is not what we had expected for the start-up transition.
Of course, it is obvious that the great earthquake largely affected the sales, but I should not blame this situation just on the impact of the earthquake. There are other challenges that have shown up; therefore, we have revised our scenario for diffusion and are making efforts to get the popularity of Nintendo 3DS back on track for the upcoming summer season.

Next, the United States.

This is the top 20 software sales chart in the U.S. during the first three months of this year.
There are eight titles for Nintendo platforms, but besides "Pokémon Black" & "Pokémon White" launched in March, all other titles were launched last year or even before that, which is quite a contrast to the hit titles for other companies' platforms.
The significant distinction is the breakthrough by titles featuring dancing. This phenomenon started from a hit title called "JUST DANCE" which I mentioned in the Financial Results Briefing just one year ago. The sequel to that title, "JUST DANCE 2," was a huge hit late last year, and later "MICHAEL JACKSON: THE EXPERIENCE" and "ZUMBA Fitness" were hits one after another on Wii. For Xbox 360, "DANCE CENTRAL" by MTV GAMES has become the best-selling title, so in the United States, we can say that a dance game boom has started, evoking memories of the past music game boom.

This chart shows the weekly sales of home console hardware in the U.S. As we confirmed several times in the past, the monthly data from the independent NPD Group in the U.S. fluctuates from a four-week month to a five-week month, so in this graph, we are showing the weekly averages.
The deep colors are for 2011, and the lighter colors are for 2010. At the end of last year, Wii was leading the market, but it was not able to maintain that momentum after the turn of the year. On the other hand, Microsoft's Xbox 360 has kept its sales momentum since late last year. One assumption for this contrasting result is due to the behavioral characteristics of the consumers purchasing the hardware: consumers buying Wii today are more seasonally influenced.
All hardware showed growth in February. This is said to be a rebound from the shrinking sales in January which resulted from a cold weather spell and other weather-related influences. In March, there was an overall decline but the rate of decline was a bit larger for Wii.

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