News Release
August 8, 2025
To Whom It May Concern
Nintendo Co., Ltd.
My Mario, a series of Mario-themed products
to be released from
August 26, 2025
Nintendo Co., Ltd. (HQ: Kyoto, Minami-ku, Japan; Representative Director and President: Shuntaro Furukawa, “Nintendo” hereafter) announced that it will release “My Mario,” a series of Mario-themed products for young children on August 26, 2025. The products in the My Mario series will be available at Nintendo TOKYO/OSAKA/KYOTO.
My Mario is a product series which parents and children can enjoy together. Products from partner companies are included in the My Mario series. New products are planned to be added to the My Mario series in the future.
My Mario product lineup
Wood Block Set
Characters such as Mario and Luigi, along with well-known items from the Super Mario series will be available as wooden blocks. These pieces are all made in sizes and weights that are easy for young children to hold and play with. Each character blocks can also be used as an amiibo figure of the relevant character in compatible games.
| Product name | Manufacturer’s suggested retail price | Publisher |
|---|---|---|
| Mario Wood Block Set (3 pieces) | 2,980yen (tax included) | Nintendo |
| Mario & Friends Wood Block Set (30 pieces) | 19,980yen (tax included) |
Board Book
Hello, Mario! is a board book that parents and children can enjoy together one page at a time, opening Mario’s mouth, or turning his face around.
*The book will be available at local bookstores as well.
| Product name | Price | Publisher |
|---|---|---|
| Hello, Mario! | 1,870 yen (tax included) | Shogakukan Inc. |
App (smart device app
and Nintendo Switch software)
A free smart device app and Nintendo Switch software that children can play intuitively by pulling Mario’s face, or turning it around and around on the screen. Mario will react in various ways based on the player’s input, allowing parents and young children to play together and enjoy each reaction they see.
*iOS 15 or Android 6.0 or later is required to play the smart device app.
| Product name | Price | Publisher |
|---|---|---|
| Hello, Mario! | Free | Nintendo |
Visual content
In this series of stop motion short videos, Mario shows a variety of expressions and movements. Each video is approximately one minute long so that young children can enjoy them. The videos are planned to be released on the My Mario official website and other channels.
| Product name | Price | Publisher |
|---|---|---|
| It’s Me, Mario! Stop Motion Shorts |
Free | Nintendo |
Furthermore, other products such as apparel, general goods, and plush toys are planned to be released as
part of the My Mario series.
For additional information about My Mario, please visitthe official website.
Selected products in the My Mario series will also be released outside of Japan beginning in 2026.
Nintendo will continue its efforts to deliver entertainment unique to Nintendo and put smiles on the faces of everyone Nintendo touches.About Nintendo
Nintendo Co., Ltd., headquartered in Kyoto, Japan, has been providing a wide range of entertainment
products and experiences since its founding in 1889, beginning with the manufacture and sale of Hanafuda
playing cards.
Since the 1983 release of the Family Computer (Famicom) system in Japan, and continuing through Nintendo
Switch 2, Nintendo’s focus has been the development, manufacturing, and sale of its gaming systems and
software. To date, Nintendo has sold more than 5.9 billion video games and over 860 million hardware
units globally, and has created franchises such as Mario™, Donkey Kong™, The Legend of Zelda™, Pokémon™,
Metroid™, Kirby™, Animal Crossing™, Pikmin™, and Splatoon™.
Nintendo strives to expand the number of people who have access to its characters and worlds. Its
continuing mission is to put smiles on the faces of everyone it touches with unique entertainment
experiences, centered on its integrated video game hardware and software products.