CSR Information

Putting Smiles on the Faces of Everyone Nintendo Touches

Nintendo's CSR

Putting Smiles on the Faces of Everyone Nintendo Touches

Nintendo’s CSR Philosophy

Our CSR goal is to put smiles on the faces of everyone Nintendo touches.

“Everyone Nintendo touches” refers to all our stakeholders. In addition to our consumers, this includes everyone working in the supply chain, Nintendo employees, our shareholders and investors, as well as the global environment.

Our initiatives to address climate change, engage in responsible procurement activities, build an engaging work environment, and other efforts to realize a sustainable society are closely related to our work toward the goal of creating smiles regardless of age, gender or past experience.

To help realize a sustainable society, we believe it is our duty to understand and meet the expectations of everyone Nintendo engages with while working to deliver smiles through our business activities. Our work toward this goal will continue.

CSR Priority Areas

We set CSR priority areas to promote activities that put smiles on the faces of everyone Nintendo touches.

Process to Set Priority Areas

Step 1: Identify CSR Issues

Taking into account international standards such as the GRI Standards and the social environment surrounding Nintendo, the CSR Coordination Team at Nintendo Co., Ltd. (Japan) identifies CSR issues together with the employees in charge of CSR at our subsidiaries outside Japan.

Step 2: Designate CSR Priority Areas

We analyze the degree of risk and opportunity and establish the priority level for the CSR issues identified in Step 1 according to two axes – both the impact on society and the impact on Nintendo. Next, we obtain feedback from outside experts to select potential CSR priority areas. The CSR Coordination Team at Nintendo Co., Ltd. (Japan) meets with the people in charge of CSR at our subsidiaries outside Japan to exchange ideas and designate CSR priority areas.

Step 3: Set CSR Priority Areas

After reaching consensus on the results of Step 2 among the members of the CSR Project Promotion Team including the CSR teams of the subsidiaries outside Japan, a report is provided to executive management to set the priority areas.

Four Priority Areas

At Nintendo, we have set four priority areas – Consumers, Supply Chain, Employees and Environment – using the process described above.


We aim to provide safe and high-quality products and services so that our consumers can play with peace of mind.

Material Topics
  • Trustworthy products and services
  • Consumer privacy

For more information, please see the Consumers page.

Supply Chain

Promoting CSR activities throughout our supply chain allows us to improve working conditions for those employed at production sites, leading to higher product quality that, in turn, brings more smiles to our consumers. Nintendo will continue to work together with our production partners, focusing on communication and mutual understanding, to deliver smiles throughout our entire supply chain.

Material Topics
  • CSR procurement

For more information, please see the Supply Chain page.


We employ people with a wide variety of unique talents, who all work to bring smiles to everyone they engage with. It is crucial that we, as a global company, create a work environment that empowers our employees, who are the source of our competitive edge.

Material Topics
  • Diversity

For more information, please see the Employees page.


In response to society’s expectations and to pass on a better environment to future generations, Nintendo exercises care with the environmental footprint of our offices and embarks on various initiatives to reduce the environmental impact of our products. These initiatives span everything from the design stage to post-sales repair and support and continue through to recycling.

Material Topics
  • Climate change
  • Efficient use of resources

For more information, please see the Environment page.

Structure for Promoting CSR Activities

Nintendo established the CSR Promotion Project Team to coordinate, support and promote CSR activities while collaborating with the entire group. To advance our CSR activities globally, we also established CSR teams at our main subsidiaries outside Japan. Information about the status of activities in each country is shared among the groups, and there is a mechanism for reporting to executive management at Nintendo Co., Ltd. when the need arises.

CSR Promotion System

Global CSR Meeting

We regularly hold meetings to bring together members of the CSR Promotion Project Team. At these meetings, we report on the progress status of CSR topics and exchange ideas based on this.

Raising Internal Awareness

At Nintendo, we engage in a variety of activities to raise employee awareness in each region about the importance of CSR and ensure that everyone understands this.

At Nintendo Co., Ltd. (Japan), we hold seminars for new recruits to promote understanding of and support for CSR.

Nintendo of America’s CSR Committee plays a central role in training new employees and regularly issuing information through the company’s internal employee website.

At Nintendo of Europe, information on the CSR Committee, the CSR Subcommittees for Environmental, Diversity, Procurement and Social Contribution, and their activities is presented to all new employees in employee onboarding sessions. For the purposes of information sharing and raising awareness of CSR issues, the CSR Committee regularly provides and updates descriptions of our CSR activities on the internal company network.

The CSR Committee at Nintendo Australia aims to raise employee interest in CSR by providing opportunities to join in local community events and conducting CSR training for new recruits.

Communication With Everyone Nintendo Touches

Nintendo engages with a variety of stakeholders, and our business activities affect society in diverse ways. To put smiles on the faces of everyone Nintendo touches, we communicate with all our stakeholders and appropriately disclose information.

Everyone Nintendo Touches
Our Stakeholders Activities Communication Methods
Consumers To ensure that our consumers can enjoy our products comfortably at all times, we implement mechanisms to respond to consumers and strive to continually create even higher-quality products by learning from their feedback. Consumer service centers, websites, social media, the CSR Information site, etc.
Supply Chain We work to create positive relationships with our various business partners, striving to create an environment that can provide our consumers with better products. Nintendo CSR Procurement Guidelines, CSR Factory Verifications, third-party audits, the CSR Information site, etc.
Employees We are committed to creating and maintaining an environment where every employee can take advantage of their strengths and realize their maximum potential. Codes of conduct, training, health consultation, internal company networks, the CSR Information site, etc.
Environment To put smiles on the faces of future generations, including children, we recognize it is our responsibility to pass on a better environment for the future. We are committed to maximizing global environmental protection in our products and at our offices. Information for stakeholders inside and outside the company, environmental considerations for products and offices, the CSR Information site, etc.
Communities We are committed to bringing smiles to everyone Nintendo touches through our unique contributions. Social contribution programs, the CSR Information site, etc.
Shareholders and Investors We strive to build trusting relationships through the disclosure of information to our shareholders and investors in a timely and appropriate manner. General meetings of shareholders, financial results briefings, corporate management policy briefings, annual report, corporate governance report, the CSR Information site, etc.