CSR Report > Q & A > Consumer Relations

CSR Report


Consumer Relations

What is Nintendo's approach to consumer relations?

We carefully consider consumer concerns and endeavor to create products of the highest quality so that our consumers can always enjoy using them with comfort.


What kinds of testing devices does Nintendo use to check product quality, reliability and safety?

Nintendo established an internal testing department to check product quality, reliability and safety based on strict internal design safety standards.


Video Game System Hardware

PHOTO - Keying (Typing) Durability test Keying (Typing) Durability test:
Checks durability by striking the buttons repeatedly.
PHOTO - Compression test Compression test:
Checks endurance of product packaging when stacked during transport.
PHOTO - Vibration test Vibration test:
Checks product packaging strength during transport by shaking the packaging.
PHOTO - Wear test: Wear test:
Checks wear by rubbing the product surface.
PHOTO - Drop test: Drop test:
Checks durability of products by dropping them from an established height.
PHOTO - Hinge test: Hinge test:
Checks hinge performance by opening and closing it repeatedly.
PHOTO - Flexural test: Flexural test:
Checks the strength of each cable when bent.


PHOTO - Tension Test Tension Test
Checks whether parts can be pulled apart easily and, if so, whether they break off safely.
PHOTO - Torque Test Torque Test
Checks whether parts easily break when twisted and, if so, whether they break off safely.
PHOTO - Pointed Object Test Pointed Object Test
Checks whether pointed parts are dangerous or not.
PHOTO - Small Parts Test Small Parts Test
Checks whether parts are large enough that they cannot be accidentally ingested.
PHOTO - Bite Test Bite Test
Checks whether parts can be bitten off or not.
PHOTO - Drop Test Drop Test
Checks durability of products by dropping them from an established height.

In addition to the tests mentioned above, we conduct various tests such as checking a product's ability to withstand extreme weather conditions to ensure product reliability.


What software rating systems exist in each region?

Nintendo complies with the unique rating systems of each country or region to which it distributes its products. Games are assigned a rating based on their content.
Some of the examples of the rating systems are as follows:

In the United States and Canada, ESRB ratings are as follows:

EC (Early Childhood): Ages 3 and older
E (Everyone): Ages 6 and older
E10+ (Everyone 10+): Ages 10 and older
T (Teen): Ages 13 and older
M (Mature): Ages 17 and older
AO (Adults Only)*: Ages 18 and older
RP (Rating Pending)** : The game has not yet been rated.

* Please note that Nintendo does not publish or license games that carry an AO rating.
** Nintendo requires that all games be rated prior to sale; the Rating Pending category is only used on marketing materials in the event the final rating has not been issued when marketing efforts begin.

In Europe, depending on the country, games are assigned USK, PEGI or Russian age ratings based on game content.

European countries in Nintendo of Europe's region, except Germany, use PEGI ratings, an age-based system broken down as follows:


3: Ages 3 and over (Portugal: Ages 4 and over)
7: Ages 7 and over (Portugal: Ages 6 and over)
12: Ages 12 and over
16: Ages 16 and over
18: Ages 18 and over

In Germany, the USK rating system is used. Games are classified into five categories with respect to game content.


0: Approved without age restriction
6: Approved for children aged 6 and above
12: Approved for children aged 12 and above
16: Approved for children aged 16 and above
18: Not approved for young persons aged under 18

* With effect from 1 January 2013 Nintendo of Europe GmbH has become a member of USK online. As USK member, Nintendo of Europe shows that it is compliant with the legal youth protection provisions and regulations in Germany and that online content and services are designed accordingly. Following an evaluation of Nintendo of Europe's content and services by the USK, Nintendo of Europe received a dedicated youth protection seal of quality.

In Russia, the Russian age rating system is used.

0+: For children under 6 years old (Everyone)
6+: For children above 6 years old
12+: For children above 12 years old
16+: For children above 16 years old
18+: Prohibited for children

Australia uses the ACB system broken down as follows:

G:General (suitable for everyone), content is very mild in impact
PG:Parental Guidance recommended, content is mild in impact
M: Recommended for mature audiences, content is moderate in impact
MA15+ : Not suitable for people aged under 15 (restricted), content is strong in impact
R18+ : Restricted to people aged 18 and over, content is high in impact

In the Republic of Korea, the GCRB/GRAC system is used.

All: Everyone
12: Ages 12 and over
15: Ages 15 and over
18: Ages 18 and over

In Taiwan, the GSRMR Rating system is used.

0+ : Everyone
6+ : Ages 6 and over
12+ : Ages 12 and over
15+ : Ages 15 and over
18+ : Ages 18 and over

For software sold in Japan, the CERO (Computer Entertainment Rating Organization) age-rating mark is displayed.
https://www.nintendo.co.jp/support/cero/index.html (Japanese only)


Are parents and guardians able to monitor the software their child uses?

The Nintendo 3DS family (Nintendo 3DS, Nintendo 3DS XL and Nintendo 2DS, New Nintendo 3DS and New Nintendo 3DS XL and New Nintendo 2DS XL) and the Wii/Wii U systems automatically record the software titles and play/access times, and parents and guardians can check which titles were played and for how long, on both a daily and historical basis.

With Nintendo Switch, parents and guardians can use the free smart-device application Nintendo Switch Parental Controls to monitor the software their child uses.

Displayed under:
"Activity Log" on systems in the Nintendo 3DS family
"Daily Log" on Wii U
"Today's Accomplishments" on the Wii Message Board
Nintendo Switch Parental Controls (smart-device application) on Nintendo Switch


What is the purpose of Parental Controls?

Nintendo has integrated the Parental Controls feature into all game systems which have been released since December 2006. Parental Controls enable parents and guardians to restrict access to certain games based on their rating, Internet access, online communication and their ability to purchase certain content and services in Nintendo's online stores.


Customer Service

Our overseas subsidiaries each have their own customer service departments that support, receive and respond to consumers' comments and requests.

For further information, please select your country in the following link and visit your region's website.


CSR Report
Page Top