CSR Report > Q & A > Environmental Measures

CSR Report

Q&A

Environmental Measures

What is Nintendo's view towards the environment?

In order to "put smiles on the faces of everyone Nintendo touches," we feel that one of our most important responsibilities is to protect the environment to provide for a healthy planet for future generations.

Nintendo Co., Ltd. has established the Environment Committee and implemented an Environmental Management System based on the ISO 14001 certification.

Each of our overseas subsidiaries also has its own committee to promote environmental activities in each region.

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What is Nintendo doing to create environmentally conscious products?

Eco-Friendly Design

Nintendo has made a conscious effort to reduce environmental burden by taking environmental considerations and the environment-related laws of each country into account.

● Green Procurement:

  • Compliance with internal chemical substance control standards (to ensure no toxic chemical substances are included in the component parts used to develop our products)

● Energy-Saving Measures:

  • Designing products that are energy efficient while in use

● Facilitation of product recycling and overall waste reduction:

  • Design products for safety and easy disassembly
  • Display content information on resin parts used for recycling assistance after disassembly
  • Reduce the use of composite materials
  • Use more materials that contribute to resource conservation
  • Consider ways to minimize the end-of-life environmental impact of our products

We use vegetable-based ink and non-VOC ink in a variety of our products and printed materials such as hardware packaging, hardware manuals and software manuals. Vegetable-based ink is made from vegetable oil, such as soybean oil, instead of using a petroleum solvent, which is regarded as having an adverse effect on the environment. Paper printed using vegetable-based ink is biodegradable and decomposes easily. In addition, vegetable-based ink can be removed from paper more easily than regular ink during the de-inking process, which conserves water and energy, thereby having a lower impact on the environment. Non-VOC ink is also very eco-friendly which helps keep the volatile organic compound levels less than 1 percent. Whenever feasible, we use vegetable–based ink or non-VOC ink for the game title labels for packaged software, and the outer casing for hardware.

Green Procurement

Nintendo gives special consideration to ensuring chemical substances that are toxic to humans or the environment are not included in its products. Nintendo has established its own chemical substance control standards, by referencing the RoHS Directive and the REACH Regulation in Europe, and toy regulations in countries around the world, to promote Green Procurement practices.

<How Nintendo's Green Procurement Works>

Nintendo procures "Green Parts," component parts that satisfy our internal chemical substance control standards*, from "Green Suppliers," who are required to verify their compliance with our Green Procurement requirements. In addition, when necessary, we test the products and component parts from Green Suppliers independently to confirm they fulfill the requirements of our chemical substance control standards.

* Chemical substance control standards

We have established environmental control standards to control substances in our products and component parts that can potentially have an effect on safety and our natural environment. Regulated substances are called Environment Related Substances, and are placed into three ranks:

  • Banned Substances
  • Restricted-Use Substances
  • Substances Under Application Control

For more information, please see the "List of Environment Related Substances." (>> PDF:163KB)

<Certification Standards for Green Suppliers>

Nintendo certifies manufacturers (or other manageable units such as a business group) as "Green Suppliers" by reviewing the substance management process of each manufacturing site.

Although this mainly involves reviews of written documents and reports, we conduct on-site inspections to confirm the manufacturing sites of our production partners when necessary, and also may ask them to make specific improvements to their manufacturing processes.

<Certification Standards for Green Parts>

To certify parts as "Green Parts," production partners (Green Suppliers) submit a "Certificate of Non-Use of Banned Substances" to show that their parts or materials comply with Nintendo's toxic chemical management standards. A designated internal division also verifies the validity of the certificate content.

Moreover, as there are parts containing specific chemical substances that require careful consideration for pollution management, Nintendo provides its accumulated knowledge to Green Suppliers when compliant parts are used in our products.

Please refer to the Bringing Smiles to Future Generations section of the CSR Report 2017 website for more information on Green Procurement.

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What kinds of regional laws and regulations does Nintendo comply with?

We employ standards that meet or exceed the legal and environmental standards, as well as the regional regulations, that apply in the countries where our products are sold.

(Examples of our compliance)

● Compliance with WEEE (Waste Electrical and Electronic Equipment) Directive

The WEEE Directive is European Union legislation, which makes producers responsible for the management of waste from the electrical and electronic equipment that they put into the market.

Nintendo cooperates with various authorized collection and recycling programs through Nintendo of Europe to facilitate the proper collection, recovery, recycling, and environmentally sound disposal of such waste. Nintendo of Europe also provides information to consumers about the appropriate disposal of used electrical and electronic equipment.

● Compliance with RoHS (Restriction of Hazardous Substances) Directive

The RoHS Directive is European Union legislation that restricts the use of certain hazardous substances in electrical and electronic equipment. Nintendo complies with this directive and ensures that products placed in the market do not contain more than the authorized maximum concentration levels of lead, mercury, cadmium, hexavalent chromium, polybrominated biphenyls or polybrominated diphenyl ethers.

● Compliance with REACH (Registration, Evaluation, Authorisation and Restriction of Chemicals) Regulation

REACH is a European Community regulation governing chemicals and their safe use. It restricts the use of chemical substances of very high concern (SVHC) in products that are manufactured, imported, or used in the EU. It requires that such substances are registered with the European Chemicals Agency and that information on chemicals is communicated up and down the supply chain. Nintendo inspects each product part to check for the presence of substances listed on the candidate list of SVHC.

● Compliance with ErP (Energy-related Products) Directive and Other Energy Efficiency Regulations

The ErP Directive is a European Union regulation that requires products to be designed in a way that promotes energy efficiency (eco-design). There are similar regulations in other regions such as the Appliance Efficiency Regulations (California Code of Regulations) in the U.S. and Australia's energy efficiency regulations. All of Nintendo products comply with these regulations.

In addition to complying with the above laws and regulations, we also comply with relevant laws and regulations that apply in the countries where our products are sold regarding the chemical substances contained in product packaging, appropriate product markings for recycling and the creation of recycling programs for used products.

(Example of our Independent Efforts)

● Product Safety Standards

Since numerous consumers covering a wide age spectrum enjoy Nintendo's products, we have established our own strict internal safety standards that draw upon various other standards such as the U.S. Consumer Product Safety Improvement Act of 2008, European General Product Safety Directive, European Toy Safety Directive and Toy Safety Standards of Japan.

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Is Nintendo's packaging eco-friendly?

Nintendo uses and actively promotes the use of recyclable materials in our product packaging and complies with all relevant environmental laws for each region where we operate. When designing the packaging, we closely monitor to find a balance between material usage and product protection.

  • Hardware Packaging: Hardware packaging is made of paper, which is recyclable.
  • Software Packaging (plastic case): Software packaging is made of recyclable plastic.
  • Packaging for accessories*: The packaging for hardware accessories is made from recyclable materials.

* Accessories: Nintendo Switch Pro Controller, Joy-Con Charging Grip, amiibo, Wii U Pro Controller, Wii U Microphone, Wii Remote, Wii Wheel, Zapper, Classic Controller, Nunchuk, Component Video Cable, AC Adapter, Nintendo 3DS charging cradle, Circle Pad Pro, etc.

We also made other efforts for software packaging.

In FY 2009, a lightweight package was developed for Wii software sold in the U.S. market. This package was achieved through a reduction of plastic used in disc case structure and by removing sections of plastic from both the front and back of the case. Since that time, we have incorporated the same eco-design to Wii U software packaging for the U.S. market.

In addition, we developed eco-design packaging for Nintendo 3DS Game Cards sold in Japan, the U.S. and European markets, which includes numerous openings to reduce the amount of plastic used.

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What kinds of measures is Nintendo taking to recycle used products and packaging in each region?

Nintendo considers recycling used products and packaging to be one of its most important responsibilities, and complies with the laws of each region.

In Japan:

Nintendo Co., Ltd. complies with the Law for Promotion of Sorted Collection and Recycling of Containers and Packaging. To help consumers properly dispose of and recycle waste in accordance with this law, applicable containers and packaging clearly display identification marks to promote waste separation.

In the United States and Canada:

Nintendo of America refers consumers to local recycling programs and organizations, and offers a free Take Back Program for consumers to send used products to Nintendo for recycling. In 2016, Nintendo of America and Nintendo of Canada processed 248 tons of returned products. Of that amount, there is a 99 percent recycle rate, with almost 70 percent of materials being reused in original form, which is the most environmentally friendly recycling option.

In Europe:

Nintendo of Europe and other European subsidiaries comply with the WEEE Directive, the Packaging Waste Directive, and relevant local laws and regulations by joining various authorized collection and recycling programs to facilitate the proper collection, recycling, and environmentally sound disposal of waste resulting from its products and packaging. In order to meet its packaging recovery obligations under the Packaging Waste Directive, Nintendo of Europe participates in the voluntary Green Dot program, which involves application of the Green Dot Logo on product packaging to promote package recycling.

In Australia:

Nintendo Australia is a signatory to the Australian Packaging Covenant and complies with the principles of this industry/government agreement. In 2016, the total amount of product returns and repairs recycled was 3.36 tons. Nintendo Australia has a near 100 percent recycling rate for these products. In addition, since early 2013, Nintendo Australia has offered the Take Back program for consumers to send or drop off used products to Nintendo for recycling.

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What other kinds of environmental measures are taken by Nintendo Co., Ltd.'s subsidiaries?

While Nintendo Co., Ltd. is in charge of controlling the manufacturing process of Nintendo products and related products such as printed manuals and packaging, some of its subsidiaries also manufacture certain printed materials for their markets. Accordingly, these subsidiaries purchase materials that comply with their own standards of green procurement which are based on Nintendo Co., Ltd.'s standards.

In addition, they promote their own environmental practices such as using recycled paper in shipping materials or other printed materials, eliminating the use of polystyrene in industrial packaging, and adopting the modal shift.

Further, Nintendo Co., Ltd. and its overseas offices adopted environmentally conscious business practices, and some have made improvements to their facilities with the goal of minimizing the environmental impact of their operations.

Nintendo of America has instituted a variety of internal programs and processes which minimize waste, increase recycling, reduce energy and carbon emissions, and decrease overall resource consumption. For example:

  • One hundred percent of our freight carriers have been certified through the EPA's SmartWay program. The program goal is to reduce greenhouse gas emissions through collaboration with the freight transportation industry.
  • We have a close to 100 percent recycling rate for product returns and repair parts, and offer a Take Back Program for consumers with older products, rechargeable batteries, etc.
  • Established a Green Team, with representatives from each department, to promote the reduction of CO2 emissions and waste.
  • Our Procurement Department reviews all materials purchased to ensure, whenever possible, that we are receiving the most environmentally friendly and conscious products.
  • Nintendo of America's headquarters was awarded the LEED Gold Rating by the U.S. Green Building Council.
  • Lighting in high-usage areas has been converted to LED.

Nintendo of Europe utilizes the modal shift to significantly reduce CO2 emissions in the transport of its products. From FY 2012, Nintendo of Europe decided to choose its transport partners from the companies that actively undertake the environmental measures.

Nintendo of Europe implemented a system at its head office to collect rain water and reuse it as toilet water. Furthermore, Nintendo of Europe changed its service contract with its electricity provider in January 2012 to support the use of hydraulically generated power, and now all electricity used in the facilities is generated from renewable resources.

Nintendo Benelux's Belgium office buys electricity generated 100 percent from renewable energy since June 2009.

Nintendo Australia uses recyclable materials in product packaging and uses vegetable-ink for printing as a way to reduce the environmental impact of product packaging.

Some subsidiaries have incorporated electronic document system to minimize the amount of paper usage.

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