CSR Report > Q & A > Community Relations

CSR Report


Community Relations

What is Nintendo's view on contributing to the community?

Nintendo continually seeks ways to make contributions to the community that are unique to our business.


What kinds of community activities does Nintendo undertake?

We undertake activities relevant to the policies of each local community. For example:

Nintendo of America has established a dedicated organization for charitable activities called the NGiving Committee. This voluntary group is composed of employees from across the organization who together help plan and manage events to support a wide range of organizations. Nintendo of America offers the Employee Matching Gifts Program, in which Nintendo of America will match, dollar-for-dollar or product-for-product, employee donations to charitable organizations of the employee's choice.

Nintendo of America and Nintendo of Canada support the United Way, an organization that works on improving the quality of life for the most vulnerable in society.

Nintendo of Europe in Germany supports numerous charitable organizations and educational institutions. In addition, Nintendo of Europe participates in various special projects that support children. Nintendo of Europe has been working in cooperation with the Ministry of Education of the German state of Hessen since 2009 in an ongoing research project involving the use of Wii in various primary schools. Students are encouraged to train their sense of balance, because it is believed to affect their academic ability. To do this, Wii Fit Plus is used as one exercise option in the schools. The result: A better sense of balance leads to better school grades.

From fiscal year 2010, Nintendo of Europe has carried out the charity initiative called "Spielend Familien-Talente fördern," which pursues the hidden musical or athletic talents of individuals whose families lack the necessary funds to develop those talents.

Since fiscal year 2010, Nintendo of Europe has been supporting summer camps for children from disadvantaged families, which are hosted by Philipp Lahm, the captain of Germany's national soccer team.

Nintendo of Europe also loans software and video game systems to hospitals for children who need to stay there for long periods.

Nintendo Ibérica, Nintendo Benelux and Nintendo Italy regularly donate Nintendo products to various children's hospitals for use by ill children.

For over 20 years, Nintendo UK has worked with the Starlight Children's Foundation, a nonprofit organization that provides support to seriously ill children undergoing treatment and their family.

Nintendo Australia also provides continued support to the Starlight Children's Foundation, and it also provides year-10 school children (approximately aged 15 - 16) with work experience programs to help them make career choices.

In fiscal year 2016, Nintendo Australia provided software and video game systems to a library for International Games Day, an event for families.

Please refer to the Bringing Smiles to the Community section of the CSR website for other activities.


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