CSR Report > CSR Report 2021 - Nintendo's CSR

CSR Report

Nintendo's CSR Putting Smiles on the Faces of Everyone Nintendo Touches

As Nintendo's business activities affect society in many different ways, our corporate social responsibility (CSR) activities aim to respond to demands and expectations from both inside and outside the company.

Communication With Everyone Nintendo Touches

Our Stakeholders ActivitiesCommunication Methods
ConsumersConsumersTo ensure that our consumers can enjoy our products with comfort at all times, we implement mechanisms to respond to consumers and strive to continually create even higher quality products by learning from their feedback.Customer service centers, repair and maintenance centers, retailers, Nintendo corporate websites, online inquiry services, counterfeit product reporting services, CSR report, etc.
Business PartnersBusiness PartnersWe strive to create an environment that provides our consumers with better products, and therefore we create beneficial relationships with our production partners, development partners, and sales partners.CSR procurement, Nintendo CSR Procurement Guidelines, third-party audits, on-site inspections, new product information sessions, CSR report, etc.
EmployeesEmployeesWe are committed to creating and maintaining an environment where every employee can take advantage of their strengths and realize their maximum potential.President's address, code of conduct, employee handbook, training, periodic evaluations, health and safety committees, health consultation rooms, information sharing via corporate intranet sites, CSR report, etc.
Future Generations (Environment)Future Generations (Environment)To put smiles on the faces of future generations, including children, we recognize it is our important responsibility to make a better environment to be passed on for the future. We are committed to maximizing global environmental protection in our product design processes and in our business activities.ISO 14001 certification, green procurement, chemical substance control, CSR report, etc.
CommunitiesCommunitiesWe are committed to being a corporate citizen that is valued by society and is recognized for our unique contributions.Various programs designed to give back to local communities, CSR report, etc.
Shareholders and InvestorsShareholders and InvestorsWe strive to maximize our corporate value and build relationships of trust with our shareholders and investors to create long-term relationships through returns on profit and the disclosure of important information in a timely and appropriate manner.Convocation notice, general meetings of shareholders, financial results briefings, corporate management policy briefings (conference call), Nintendo corporate websites, annual report, securities report, corporate governance report, CSR report, etc.

CSR Priority Areas

  • Putting Smiles on the Faces of Our Consumers

    We must constantly deliver surprises and new experiences to consumers to better engage them.

    • Pursuit of new entertainment possibilities
    • Fostering the future generation
    • Product quality and safety
    • Consumer privacy
  • Putting Smiles on the Faces of Our Supply Chain

    Promoting CSR activities throughout our supply chain allows us to improve working conditions for those employed at its production sites, leading to higher product quality that in turn brings more smiles to our consumers. Nintendo will continue to work together with our production partners, focusing on communication and mutual understanding, to deliver smiles throughout our entire supply chain.

    • Optimizing the working environment
    • Responsible sourcing of minerals
  • Putting Smiles on the Faces of Our Employees

    We employ people with a wide variety of unique talents, who all work to bring smiles to everyone they interact with. It is crucial that we as a global entity establish an appropriate awareness of human rights issues and create a work environment that empowers our employees, who are the source of our competitive edge.

    • Diversity, equal opportunity and work-life balance
    • Health and safety
    • Training and career development

Mid-Term CSR Promotion Plan and Looking Toward the Future

 In FY 2015, we formulated the Mid-Term CSR Promotion Plan, and at the same time, identified priority areas for our CSR activities. For FY 2018, we reviewed our activities from the prior three years, which led us to improve our priority areas and advance our CSR initiatives in consideration of the social conditions surrounding us.
 From FY 2021, to make a difference by responding to the expectations of society and deliver more smiles through efforts that play to Nintendo's strengths, we will continue to advance CSR activities in our three priority areas: "putting smiles on the faces of our consumers," "putting smiles on the faces of our supply chain" and "putting smiles on the faces of our employees."
 Furthermore, in support of our ongoing environmental work and as society's interest in this area grows, we are continuing to expand the scope of our environmental efforts globally.

Mid-Term Plan for CSR Promotion (FY)

Mid-Term Plan for CSR Promotion (FY)

System for Promoting CSR Activities

 Nintendo Co., Ltd. (Japan) sees the promotion of CSR as more than the responsibility of a single department. We believe all departments must advance their responsibilities and promote activities in the areas in which they are involved. To this end, we established a CSR Promotion Project Team in 2007 to coordinate and support CSR activities. We also established CSR promotion teams globally and appointed CSR promotion leads at each of our main overseas subsidiaries. Information about the status of activities in each country is shared among the groups, and there is a system for reporting to management at Nintendo Co., Ltd. when the need arises.

CSR Promotion System

CSR Promotion System

Promoting Internal Understanding

 CSR promotion staff in each region regularly exchange opinions and engage in a variety of activities to ensure that each and every employee understands the importance of CSR.
 At Nintendo Co., Ltd. (Japan), we hold seminars for new recruits to promote CSR understanding.
 Nintendo of America's CSR Committee plays a central role in training new employees and regularly issuing information through new employee orientation, events and articles shared on an intranet site.
 At Nintendo of Europe, the CSR Committee and the CSR Subcommittees for Environmental, Accessibility, Diversity, Procurement and Social Contribution and their activities are presented to all new employees in the employee onboarding sessions. In addition to the central CSR Committee at Nintendo of Europe, local CSR teams in France, Spain, Italy, the U.K. and Benelux initiate local CSR activities such as collaborating with NGOs on various events, organizing volunteer activities in which employees can participate and work towards the Nintendo CSR goals in the local markets. Each local Nintendo website includes a CSR Section fostering local activities. The CSR Information is available in 8 languages covering 15 regions to ensure that everyone Nintendo touches in Europe understands the importance of CSR at Nintendo.
 The CSR Committee at Nintendo Australia aims to raise employee interest in CSR by arranging diversity events, conducting CSR training for new recruits, and issuing newsletters highlighting the CSR activities of Nintendo Australia and other subsidiaries around the world.

Global CSR Meeting

 We regularly hold meetings to bring together the leaders and representatives for CSR in each country. At these meetings, we report on the progress status of CSR topics and exchange ideas based on this. In 2020, we held these meetings remotely.