CSR Report > CSR Report2017 - Bringing Smiles to Future Generations

CSR Report

Bringing Smiles to Future Generations / Nintendo believes that leaving a better environment to the next generation is one of its most important responsibilities and is therefore taking positive steps to protect the global environment.

Bringing Smiles to Future Generations

Nintendo believes that leaving a better environment to the next generation is one of its most important responsibilities and is therefore taking positive steps to protect the global environment.

Environmental Management System

Environmental Management System

 Nintendo Co., Ltd. established the Environment Committee in September 2011, with the company President serving as committee chair, in order to promote environmentally conscious activities. We also established our Environment Policy to guide environmental activities and implemented the PDCA (Plan - Do - Check - Act) cycle, an environmental management system based on ISO 14001, with defined targets specific to environmental activities.
 Some of our overseas subsidiaries also have established groups to promote the company's environmental activities.

Nintendo's Environment Policy

Environment Policy

Environment Principle
  • Nintendo is committed to preserving a healthy planet to bring smiles to future generations.
Action Guidelines
1. Pursue a better environment
We strive to provide eco-friendly products and services, and to prevent pollution.
2. Comply with the rules
We comply with various laws, standards and rules that relate to our office and manufacturing activities for the preservation and restoration of the environment.
3. Continuous improvement
We established an internal system to identify areas for improvement to ensure that we continually refine our business activities.
ISO 14001 Certification Scope
  • Nintendo Co., Ltd. Corporate Headquarters
  • Development Center
  • Uji Plant
Environmental Management System

Environmental Management System

Internal Environmental Audits

 Nintendo Co., Ltd. carries out internal environmental audits based on ISO 14001 every year, and in fiscal year 2016, they were carried out in 11 departments. The audit teams, which comprise employees qualified to serve as in-house environmental auditors, carried out audits that focused on the legal compliance status and the effectiveness of environmental activities in each department. These audits have been instrumental in taking a precautionary approach to environmental risks.


 Nintendo Co., Ltd. created lists of applicable environmental laws and regulations related to our products and office buildings. With these lists, we established systems to ensure compliance with all applicable laws and regulations. For example, under the supervision of the Environment Committee, the Office Subcommittee Meeting is held regularly for participants to share the latest environmental information, such as law revisions, related to maintaining the office environment.

Environmental Education

 Nintendo believes environmental education is a critical part of its efforts to preserve the environment.
 Nintendo Co., Ltd. continually works to increase awareness within its organization by distributing the Environment Card, which includes our Environment Policy and a supplementary explanation, and providing environmental awareness information on the corporate intranet. We began using an e-learning test on our intranet in fiscal year 2015 to increase employee awareness of environmental issues.
 Our overseas subsidiaries also work to increase employees' awareness of the environment, and some of them hold educational events.

Nintendo of America Inc.

Green Team Initiatives

 Through various efforts, the Green Team at Nintendo of America is proving to be an effective volunteer-based environmental activities promotion team. In conjunction with the fiscal year 2016 Earth Day* celebrations, the Green Team and Human Resources hosted an Earth Day and Transportation Fair. A number of vendors took part in the event, providing employees with a wealth of information to help them make better green and transportation choices.
 The Green Team also held a One-Week Challenge for employees. Volunteers chose from a list of simple but effective improvements, such as turning off electronics or reducing personal printing, and committed to following it for at least one week.

* Earth Day
First celebrated in the U.S. in 1970, Earth Day is a day people honor the Earth's natural environment. Now, worldwide Earth Day events demonstrate support for environmental protection.

Nintendo Australia Pty Limited

Tree Planting Day

 In June 2016, Nintendo Australia's Environmental Committee organized for employees to participate in a local council tree-planting day for the third consecutive year. With over 20 companies and 8 employees from Nintendo Australia, the teams worked together to plant over 2000 indigenous trees. The Nintendo Australia employees were glad that they had the opportunity to contribute to their local environment and are planning to take part in the event again next year.

Eco-Friendly Products

Eco-Friendly Products

 Nintendo has established internal standards for designing eco-friendly products that consider the global environment, from the product planning stage through end-of-life disposal. We constantly work to improve our product development processes and include ways to decrease our environmental impact through incorporating designs that improve energy efficiency to reduce CO2 emissions, selecting component materials with a lower environmental load from the viewpoint of appropriate chemical substance control and selecting easily recyclable packaging materials to conserve resources.
 In addition, we have established the Product Subcommittee Meeting under the supervision of the Environment Committee so that employees from relevant departments can come together when necessary to discuss and exchange opinions on environmentally friendly ideas that can be incorporated into our products.

Our Approach to Chemical Substance Control

 Nintendo applies strict internal controls to its use of chemical substances. These standards incorporate the precautionary principle*1 with the goal of preventing adverse health effects and reducing our environmental impact.
 Pursuant to Nintendo standards, Environment Related Substances are subject to various restrictions, depending on their classifications as: Banned Substances, Restricted-Use Substances or Substances Under Application Control. We also are working toward compliance with the REACH Regulation*2.

*1 Precautionary principle
Proactively avoiding or minimizing the use of chemical substances that could pose a health or environmental risk, even if causation has not been scientifically proven.
*2 REACH Regulation
A regulatory framework in the European Union (EU) that deals with the Registration, Evaluation, Authorization and Restriction of Chemicals. REACH requires the registration and management of chemicals in the EU in accordance with their use. Nintendo periodically checks the use of chemical substances by its production partners to verify whether any parts contain Substances of Very High Concern (SVHC).
Environment Related Substances (Revised October 2017)
Banned Substances
Restricted-use substances currently subject to enacted legislation or substances that Nintendo deems inappropriate for use.
Substances Subject to Legal Regulation
Restricted-Use Substances
Substances that may be used in certain products in consideration of safety and product characteristics, but use is restricted for environmental reasons.
Substances Under Application Control
Substances that, with prolonged exposure, pose a potential health risk, and in Nintendo's view, require continual monitoring of their content levels.

For more information about our efforts, please refer to the Nintendo Co., Ltd. CSR Q&A: Environmental Measures.

Green Procurement *3

 Nintendo Co., Ltd. maintains strict control over its manufacturing processes and applies Green Procurement standards to ensure that its products comply with laws and regulations regarding toxic chemical substances. To protect the environment, Nintendo Co., Ltd. has established its own Green Procurement Specifications. Production partners*4 and component parts that meet our standards are certified as Green Suppliers and Green Parts. We manage these parts and materials in a database to avoid any use of uncertified parts.
 Our overseas subsidiaries also promote green procurement practices. All operations manuals, packaging and shipping containers for which each subsidiary is responsible, from planning to production, must use materials that meet Nintendo Co., Ltd.'s Green Procurement Specifications.

*3 Green Procurement
Prioritizing the selection and procurement of products and component parts that are environmentally friendly and free from harmful substances.
*4 Production partners
The manufacturing factories to which Nintendo outsources product assembly and the suppliers of component parts and materials.
Green Supplier and Green Part Certification

 Nintendo Co., Ltd. verifies that each production site, including offices and factories, of our production partners complies with our Green Procurement Specifications. As of the end of March 2017, Nintendo has a total of 695 Green Suppliers.
 In certifying Green Suppliers, we review production partner reports on the chemical substance contamination risk of the parts they manufacture, and we have a system to verify the on-site situation. We also have a system in place to certify Green Parts in line with the Green Supplier certification process.

Working Toward Eliminating the Use of Specific Chemical Substances

 Nintendo Co., Ltd. has accumulated expertise in chemical substance management of the entire supply chain, including upstream part and component manufacturers, in accordance with the RoHS Directive*5 and the REACH Regulation in Europe, and the Consumer Product Safety Improvement Act*6 in the U.S.
 Among the legally restricted chemical substances, we give particular attention to verifying the chemical substance contamination route of pollutants that come from raw materials, indirect materials and manufacturing equipment involved in the part manufacturing process. We compiled this accumulated knowledge into guidelines that we share with each production partner with the intent of achieving high-quality products throughout the entire supply chain that consumers can trust.

*5 RoHS Directive
A European Union (EU) Directive that restricts the use of lead, mercury, cadmium, hexavalent chromium, polybrominated biphenyls, polybrominated diphenyl ether and four newly added phthalate esters, phthalic acid bis, phthalate butyl benzyl, dibutyl phthalate and diisobutyl phthalate in certain types of electrical and electronic equipment.
*6 Consumer Product Safety Improvement Act
A U.S. law that restricts the use of phthalate esters in products and the use of lead on a product's surface
Verification Testing of Chemical Substances Contained in Products

 When deemed necessary or appropriate, Nintendo Co., Ltd. analyzes the chemical substances contained in the component parts of our products to verify that all products comply with our Green Procurement standards. Testing is performed either in-house or through external services.

Energy-Saving Design

 Nintendo is committed to developing products that are as energy-efficient as possible. Even after our products are launched, we continually work to lower their energy requirements.

Nintendo 3DS Family

 We incorporated a power-saving mode into the Nintendo 3DS family of systems, which increases battery life by automatically adjusting screen brightness and color based on what is being displayed.

Nintendo Switch

 Nintendo Switch has an Auto-Brightness Adjustment function that uses a sensor to adjust the brightness of the screen depending on the lighting conditions of the surrounding area. This reduces battery power consumption when in handheld and tabletop modes.

Promoting Resource Conservation, Recyclable Design

 In designing our products, Nintendo avoids relying on the use of composite materials*7, and instead favors easily separable and thus more recyclable materials. Additionally, we clearly indicate the materials used in our products. We also work to reduce the use of unnecessary resources by minimizing the amount of packaging wherever possible.

*7 Composite materials
Materials comprised of two or more different raw materials, such as "paper + aluminum" or "paper + plastic," which are generally more difficult to recycle.

Environmental Considerations for Operations Manuals and Product Packaging

 To promote resource conservation, Nintendo Co., Ltd. is working to digitize operations manuals included with hardware and software in cooperation with overseas subsidiaries.
 For Nintendo Switch, which was launched in March 2017, we post operations manuals on Nintendo support web pages instead of providing printed versions. In addition, for Nintendo Switch software published by Nintendo, instructions on gameplay controls, etc. are now displayed on-screen.
 In another attempt to conserve resources, for example, Nintendo Co., Ltd. removed some of the plastic structure from its Nintendo 3DS Game Card cases and Nintendo of America removed some of the plastic from its Wii and Wii U software disc cases, without jeopardizing the quality, in order to reduce the total amount of plastic. Also in Europe, materials in Wii U software disc cases have been reduced, resulting in a 70.18 ton reduction of materials in the first year of implementation.

Reducing Environmental Effects With Electronic Operations Manuals
 In an initiative to digitize software operations manuals starting in 2009, all printed operations manuals for Wii U and Nintendo 3DS software are being transitioned into digital formats. By digitizing the operations manuals that contain 3 languages in North America and 12 languages in Europe, we have been able to significantly reduce paper use.
 We also have carried out efforts to reduce paper use in hardware operations manuals, and in comparison to the printed Nintendo 3DS operations manuals, the New Nintendo 3DS operations manuals have been reduced by 20 pages in Japan and 144 pages in North America. The 12 languages of the European operations manuals have been reduced on average by 56 pages per language, which represents a total reduction of 672 pages.
Nintendo Switch support web page

Nintendo Switch support web page

Electronic manual for New Nintendo 3DS

Electronic manual for New Nintendo 3DS

Reducing Environmental Impact Through Download Sales

 From July 2012, we started to digitally distribute software previously sold only in a packaged format. Consumers can purchase and download digital software at any time through the Internet. After downloading software, consumers do not need to exchange the game cards to play a different game since game data is saved on a built-in or external recording medium. From a long-term standpoint, digital distribution will contribute to conserving natural resources used in the packaging and operations manuals and reduce CO2 emissions.

Eco-Friendly Transportation

 Nintendo is always looking to reduce environmental impact from the transportation of products to retailers. In order to minimize the impact, we review transportation routes, incorporate modal shift*8, consider and develop packaging and transport efficiencies and choose eco-friendly carriers.

*8 Modal Shift
To prioritize eco-friendly transportation methods such as by rail or sea.

Post-Sales Recycling

 Nintendo considers the promotion of product and packaging recycling one of its most important initiatives. In the various countries we operate, we provide consumers with information regarding recycling, and participate in take-back and recycling programs. To learn more about our local recycling efforts, please refer to the Nintendo Co., Ltd. CSR Q&A: Environmental Measures.

Nintendo Co., Ltd.

Working With the Act on Promotion of Recycling of Small Waste Electrical and Electronic Equipment

 Some Nintendo products, including game devices, AC adapters, cables, and peripherals, fall under the terms of the Act on Promotion of Recycling of Small Waste Electrical and Electronic Equipment. This law was formulated to promote the collection and recycling of used, small home appliances. Companies that manufacture and sell small home appliances must work to design products that can be easily recycled, out of concern for the environment. Nintendo Co., Ltd. has been involved for some years now in eco-friendly design, designing products that conserve resources and after considering safety can be easily disassembled.
 Although it is the responsibility of the consumer to dispose of small home appliances in conjunction with local regulations, we are sharing information on how to dispose of and recycle our products on the various product support web pages. Our hope is that we will increase awareness of this new law among our consumers.
Link to support web pages (Japanese only)

Environmentally Conscious Business Activities

Environmentally Conscious Business Activities

 Nintendo employs a fabless production model, in which we outsource all of our production processes, such as product manufacturing and assembly, to domestic and overseas production partners. As a result, Nintendo's environmental efforts focus mainly on its business processes, and we advance our initiatives to conserve energy and make more effective use of limited resources.

Energy-Saving Activities

 Whenever a new office is designed and built for Nintendo, we always take into account environmental considerations, including incorporating eco-friendly air conditioning, facility lighting and more.
 Nintendo Co., Ltd.'s Development Center, which opened for business in June 2014, incorporates eco-friendly technology such as an efficient air conditioning system, solar and wind power generation, and a system to reuse rainwater. CASBEE Kyoto*9, a green building rating system, awarded it the highest rank (S rank).
 The Nintendo of America headquarters, which was completed in April 2010, was awarded the U.S. Green Building Council's LEED*10 Gold certification. Our other overseas subsidiaries also take positive steps by using renewable energy for their offices and promoting clean commuting.

*9 CASBEE Kyoto
CASBEE Kyoto is a customized system based on CASBEE (Comprehensive Assessment System for Built Environment Efficiency), a system for assessing and rating the environmental performance of buildings and built environments that is common throughout Japan, and incorporates the original standards defined by Kyoto City.
*10 LEED: Leadership in Energy and Environmental Design
LEED is a system that comprehensively evaluates the environmental quality of a building's design, construction, operations and maintenance solutions.

Nintendo of Europe GmbH (Germany)

Reducing CO2 Emissions

 Nintendo of Europe has a strong focus on reducing its CO2 emissions, and converted the electricity supply contract for its headquarters to renewable energy in fiscal year 2012. In fiscal year 2013, Nintendo of Europe converted all of its remaining facilities to renewable energy and achieved zero CO2 emissions.
 In other energy-saving efforts, lights were replaced with more energy efficient models and an auto adjustable lighting system was installed. Nintendo of Europe also focused on raising the energy awareness of employees by providing information via the intranet and monitoring each floor for unnecessary power consumption.
 In addition, Nintendo of Europe continuously has been working on reducing CO2 emissions from its car fleet.

CO2 emissions

CO2 emissions

* Nintendo Benelux's Belgium office (in fiscal year 2009) and Nintendo of Europe (in fiscal year 2012) converted their office electricity supply to natural, renewable energies such as solar, hydro, wind, etc. Therefore, their electricity energy consumption is excluded from this calculation.
* Excludes information for Nintendo of Europe's UK branch for fiscal years 2014 and 2016.

Promoting Waste Reduction and Recycling

 We recognize the importance of resources, and work hard both to minimize the production of waste and to separate any waste products for recycling. We also strive for effective resource utilization. At each of its offices, Nintendo Co., Ltd. has established a system of waste processing and management, including recycling, and has appointed a supervisor to oversee the organizational system at each location.
 Similar systems for waste management and recycling also have been put into place at our overseas subsidiaries. Current efforts include conversion from paper to electronic workflows to reduce paper consumption and waste output.

Amount of Waste

* Excludes information for Nintendo of Europe's Italy branch.
* From fiscal year 2014, the total amount of waste from Nintendo Co., Ltd. only includes the ISO14001 certification scope.
* Excludes the amount of office waste from the Nintendo of Korea since fiscal year 2013 due to office relocation. The amount of waste from product repairs only is included. For fiscal year 2015, there was no waste from product repairs.
* Excludes information for Nintendo of Europe's UK branch for fiscal year 2016.

Reducing Water Use

 Nintendo recognizes that water shortages are a serious issue in various regions around the world, and that water will become an even more precious resource in the years to come. With this in mind, we have taken steps to reduce our water usage, including installing water-conserving equipment and using septic systems that reuse stored rainwater for toilets or landscape irrigation.

Water Usage

* Excludes information for Nintendo of Europe's Italy branch.
* Excludes information for Nintendo of Korea for fiscal year 2013 due to calculation difficulties arising from office relocation.
* Excludes information for Nintendo of Europe's UK branch for fiscal years 2014 and 2016.
* The amount for Nintendo Ibérica, S.A. in fiscal year 2014 has been revised.

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