CSR Report > CSR Report2018 - Bringing Smiles to the Community

CSR Report

Bringing Smiles to the Community / We are committed to being a corporate citizen that is valued by society and recognized for our unique contributions.

Bringing Smiles to the Community

We are committed to being a corporate citizen that is valued by society and recognized for our unique contributions.

Nintendo's Unique Contributions

Nintendo's Unique Contributions

 We believe that Nintendo's business can only thrive when society is healthy. Aware of our impact on society, we consider possible and unique contributions, and advance social contribution activities as a corporate citizen.
 Here, we highlight some of these contributions.

Exhibit at a Learning Facility in Kyoto

Nintendo Co., Ltd.

Exhibit at a Learning Facility in Kyoto

 Nintendo Co., Ltd. collaborates on a Kyoto Manufacturers' Hall of Creativity/Workshop program run by the Kyoto Board of Education for elementary school students with a booth exhibit in the Kyoto Manufacturers' Hall of Creativity. In the booth, there is information explaining the technology used in our video game systems and the jobs involved to create game software so that students can learn about our approach to product creation. We have received positive feedback from the children visiting the booth.

Nintendo Internship Programs

Nintendo Co., Ltd.

Nintendo Internship Programs
Nintendo Internship Programs

 Nintendo is well-known for developing video games such as Super Mario, Zelda and Animal Crossing, but we also carry out various kinds of software engineering work such as the creation of operating systems, software development kits, drivers and other core components needed to run our video game systems such as Nintendo Switch and Nintendo 3DS. It also includes the development, building and operation of the servers that support the digital-download sales of our games, online battles and the Nintendo network service, which is a game-linked website. In addition, it includes sound production work that increases the appeal of the game through creating background music appropriate for the game scene and the production of sounds such as user interface control sounds and character voices that match the game. It also includes various design work such as product, CG, effects, UI/UX, package and advertisement design. The Internship program is an opportunity to showcase these jobs to a wide array of students, and for them to experience the fun and challenges that go with working on software. Starting in 2015 and now in its fourth year, the 2018 program welcomed a total of 164 students in game programming, system development, network development, sound programming, character design, stage design and UI/UX design to get a feel for working in this field at Nintendo.

Contribution From a Nintendo Character

Nintendo Co., Ltd.

Contribution From a Nintendo Character
Mini-calendar cover

 In Japan, the Children's Rights Hotline is a helpline operated by Kyoto District Legal Affairs Bureau and others that children can call for assistance if they encounter a human rights violation such as abuse or bullying. Since 1999, Nintendo Co., Ltd. has provided Mario to support the Children's Rights Hotline campaign by featuring in a mini calendar. The mini calendar is distributed to all students attending elementary and junior high schools in Kyoto Prefecture. This campaign has been well received by everyone, especially the children.

Making a Critically Ill Children's Dreams Come True

Nintendo Ibérica, S.A. (Spain)

Making a Critically Ill Children's Dreams Come True

 Nintendo Ibérica worked with the Fundación Pequeño Deseo organization, which works to fulfill the dreams of critically ill children, to help make a 5-year old boy's dream and two 11-year old girls' dreams come true in June 2017. We invited the children, who love Nintendo characters, to the Nintendo Ibérica office, and along with Mario himself, we all greeted the children wearing Mario hats and had a great day of fun taking photos and playing video games with them. All employees said that the look of excitement on their faces increased their motivation.

Incorporating Games Into School Lessons

Nintendo Benelux B.V. (Belgium)

Incorporating Games Into School Lessons

 The Belgium branch office of Nintendo Benelux took up a suggestion from an elementary school teacher who wanted to find ways to incorporate games into lessons, and began collaborating on the Gaming in the Classroom project from fiscal year 2015. Games are used in lessons for approximately an hour each week so that students can have fun while learning. In addition, Nintendo Benelux employees attend parents meetings and spend time explaining features for safer gameplay at home, such as Parental Controls and how content ratings can be used to identify games for specific age groups.
 Nintendo Benelux is also actively involved in additional ways to participate in many charitable activities as part of their efforts to give back to society.

Support for the Ovarian Cancer Society

Nintendo of Canada Ltd.

Support for the Ovarian Cancer Society

 Nintendo of Canada supported the Ovarian Cancer Society's Walk for Hope in September 2017. Approximately 30 employees as well as their families and friends took part in the walk, and Nintendo of Canada set up a tent to give participants gift bags containing merchandise such as stickers, activity books and coloring pages. Mario also participated in the walk and brought smiles to everyone involved.

Continuous Support for the Starlight Children's Foundation

Nintendo of America Inc. Nintendo of Canada Ltd. Nintendo of Europe GmbH, UK Branch Nintendo Australia Pty Limited

Continuous Support for the Starlight Children's Foundation

Continuous Support for the Starlight Children's Foundation

 Nintendo of America, Nintendo of Canada, Nintendo of Europe's UK branch and Nintendo Australia have long-standing partnerships with the Starlight Children's Foundation, a nonprofit organization that provides support to seriously ill children who require long-term care and to their families.
 Nintendo of Europe's UK branch continues to work with Starlight to provide Fun Centers* to hospitals to entertain children undergoing treatment, and supports various other Starlight events and programs, such as Starlight's annual Summer Party and Starlight wishes. Nintendo volunteers that participated in the 2017 Summer Party said that they felt honored to be a part of such an important Starlight event, and that seeing all of the families come together to have fun is the reason why they support this event every year.
 Nintendo Australia also supports Starlight through various events throughout the year and on "Starlight Day," which is an important charity event held annually in Australia. In addition, a Mario Kart event was held in fiscal year 2017 for children, which deepened the relationship between the children and Nintendo Australia. With Mario making an appearance, this event was fun for both the children and the Nintendo Australia employees.

* Fun Center
A mobile entertainment device combining a flat-screen TV, a video game system and DVD player that can be freely moved around a hospital. Fun Centers can roll right up to the side of a young patient's bed, or anywhere in the hospital, making them ideal for children in various situations by reducing the children's anxiety levels and providing them with a more normalized environment. Fun Centers are also a great way for patients to spend time with family members during an extended hospital stay.

Employee Comment

Don James

Don James

Executive Vice President, Operations

Nintendo of America Inc.

Starlight Brave Gowns

 For more than 25 years, the Starlight Children's Foundation and Nintendo of America have partnered to bring smiles to the faces of hospitalized kids through Starlight Fun Centers: special mobile entertainment units that are powered by Nintendo game systems and designed to bring family-friendly games, movies and more to seriously ill children and their families.
 In addition to launching another 300 Starlight Fun Centers in 2017, Starlight and Nintendo of America distributed the first Nintendo-themed Starlight Brave Gowns. We worked to create gowns that would both empower and comfort kids through their journeys. Starlight Brave Gowns feature classic Nintendo characters like Mario, Luigi, Princess Peach, Donkey Kong and Yoshi spread across brightly-colored, high-quality material, and are designed to allow easier access to trauma areas and medical equipment like IVs while being worn.
 In 2017, Nintendo of America also sponsored an employee donation matching program, furnishing a second gown for every employee-gifted one. The response was heartwarming, with numerous employees participating in an initiative that altogether funded the production of nearly 11,000 gowns delivered to hospitals thus far.

Starlight Brave Gowns
Starlight Brave Gowns
Starlight Brave Gowns

 In addition to the activities mentioned above, we also cooperate with regional organizations on a variety of activities. For more information, please refer to the Nintendo Co., Ltd. CSR Q&A: Community Relations.

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