CSR Report > CSR Report2018 - Maximizing Our Employees' Strengths

CSR Report

Maximizing Our Employees' Strengths / We are committed to creating and maintaining an environment where every employee can take advantage of their strengths and realize their maximum potential.

Maximizing Our Employees' Strengths

We are committed to creating and maintaining an environment where every employee can take advantage of their strengths and realize their maximum potential.

Growing Together as a Company

Growing Together as a Company

 We recognize that the strengths and talents of each employee inspire Nintendo's competitive edge. We strongly believe that promoting the development of employees to their fullest potential is the best way to increase the long-term collective strength of the company and the best path to individual job satisfaction.

Nintendo's Ideals for Employees

 To continue introducing products that make people around the world smile, Nintendo has established its ideals for employees. In addition, at Nintendo Co., Ltd., we have distributed the Nintendo Standards of Behavior, which constitutes the policy for all actions at Nintendo, to all employees. These guidelines include the Nintendo Code of Conduct, basic rules we should uphold as members of society, and the Nintendo DNA — the spirit and strength of our prized heritage.
 Our overseas subsidiaries, upon sharing the principles among the management of each company, have also implemented their own codes of conduct for their employees, which are adapted to the cultures of their respective countries.

Human Resource Development

 Responding to a rapidly changing environment and continuously offering new surprises is certainly not an easy task. To continue to produce an unprecedented level of fun, Nintendo Co., Ltd. seeks to cultivate personnel that act on their own initiative and continue to take on challenges while adapting well to change.
 In addition to orientation training for all new employees and level-specific in-house training, and active on-the-job training in each department, the company provides opportunities for employees to attend external seminars for career growth.
 In addition, Nintendo Co., Ltd. aims to achieve a structure that encourages good cycles of growth for each employee and the company as a whole. To provide for long-term competency development, employees have the opportunity annually to reflect on their past work experiences, analyze their strengths and present challenges, and consider how they can develop and fulfill their potential.
 Likewise, our overseas subsidiaries also provide appropriate development opportunities for employees. For example, employees with many different native languages work together at our European subsidiaries. To optimize internal communications, these subsidiaries offer employee assistance if needed, for instance, in English language instruction as English is the common business language.

Nintendo DNA

Nintendo's Ideals for Employees

Evaluation System for Personal Development

 Nintendo Co., Ltd. uses evaluations every six months to provide employees with ideal opportunities to work on their personal development. Employees are given a proprietary set of evaluation competencies that lead them to becoming ideal employees to help them create their own personal development plans.
 Before employees are evaluated by their managers, they have the opportunity to conduct self-evaluations of their professional behavior and accomplishments. Comparing this self-evaluation with their managers' feedback provides employees an opportunity to discuss any discrepancies in perception and outline new goals for personal development.
 Employees also have the opportunity to make proposals to the company. This process encourages employees to show initiative and increases their ability to make proposals and contribute to the company. We also use this process to actively solicit the opinions of our employees as part of an ongoing policy improvement process.

Our View on Respecting Human Rights

Our View on Respecting Human Rights

 We at Nintendo respect human rights and support employees to exhibit competency through fair evaluation and treatment based on expressed talents regardless of factors such as gender, age, nationality, disability, gender role or gender identity.
 In addition, we, at Nintendo Co., Ltd., stipulate our view on respecting human rights and prohibit sexual harassment and other acts of harassment in the Nintendo Standards of Behavior, which is distributed to all employees, and the Compliance Manual. These documents outline specific examples and precautions for every workplace.

  1. We do not discriminate or incite discrimination on the basis of factors such as race, ethnicity, nationality, ideas, religion, beliefs, origin, social standing or status, profession, gender, age, disability, gender role or gender identity.
  2. We do not discriminate or incite discrimination on the basis of factors mentioned above, not only in the company but also in our value chain of business partners, collaborative partners, software publishers and users.
  3. We respect the rights of all people, and do not condone any forms of harassment or discrimination through our words or actions.
  4. We respect the different cultures and practices of the countries in which we operate, and we do not act in any discriminatory or inappropriate manner in those contexts.
  5. We comply with global laws, guidelines and standards related to human rights, and endeavor to eliminate any kinds of illegal labor, such as child labor or forced labor, from our business activities including supply chain.

Preventing Harassment and Human Rights Violations

 At Nintendo Co., Ltd., the Human Rights Education Advancement Committee, with the General Manager of the Human Resources Division as its chairperson, holds periodic meetings to maintain and nurture a work environment in which fundamental human rights are respected.
 We have established the Harassment Consultation Service to take complaints regarding harassment and other human rights issues to ensure that a system is in place to handle these issues appropriately.
 To prevent harassment in the workplace, the company holds training seminars appropriately for all new recruits and newly appointed managers to educate them on acts of harassment and points of caution.
 Our overseas subsidiaries also explicitly prohibit acts of harassment in their codes of conduct and other compliance policies.

Promoting a Diverse Work Environment

Promoting a Diverse Work Environment

CSR Priority Area

Respect for Diversity and Equal Opportunity

 As our consumers' interests and preferences continue to diversify in the world of entertainment, leveraging a diverse workforce is crucial to raising the collective strength of the company. Nintendo Co., Ltd. recognizes the importance of employing individuals with a wide array of abilities going forward, and we respect and aim to make full use of each employee's multifaceted talents and strengths. We are committed to equal opportunity employment, and do not discriminate against applicants or employees involved in recruitment, employment, training or promotion on the grounds of factors such as race, ethnicity, nationality, ideas, religion, beliefs, origin, social standing or status, profession, gender, age, disability, gender role, gender identity or any other legally protected category that is unrelated to the legitimate interests of Nintendo.

Trends in the Number of Employees (consolidated)

Ratio of Male and Female Employees for FY 2017

Employee Comment

Yoichi Sakajiri

Yoichi Sakajiri

Human Resources Department

Nintendo Co., Ltd.

Training During Career Transitions

 Employees with a wide range of values and backgrounds work at Nintendo Co., Ltd., and enabling them all to utilize their strengths at work, leads to consumer smiles. The more our employees are excited about work, and the more fulfilling the personal lives that support that work are, the greater we will see their talents shine. We therefore offer them opportunities for career development and life planning. From 2017, we implemented life planning and career design training for employees who had been longtime contributors to the company. This is not merely a one-way transmission of information from the company; it also includes time to exchange different opinions. An understanding of careers within the same workplace and at the same work experience level deepens understanding of diversity and also serves as an opportunity to rediscover one's own self in preparation for career or lifestyle transitions. Our goal is to help people discover ways to work that enable them to take even greater advantage of their strengths. In addition, as we believe it is crucial to support our employees in line with their individual values, we create opportunities to listen to them carefully on an individual basis. We will continue efforts such as this to make our employees smile.

Robyn Corr

Robyn Corr

Vice President, Human Resources

Nintendo of America Inc.

Diversity and Inclusion

 At Nintendo of America, we believe our results are better when our teams represent all our potential consumers. We understand that fostering an environment in which employees can contribute their expertise, ideas and perspectives is essential to ensuring innovation and creativity thrive.
 In 2017, Nintendo of America focused on two key diversity recruiting elements: attraction and selection. We engaged with diverse talent to share career opportunities, participated in and sponsored a variety of diversity networking related events, and advertised on over 50 diversity job websites.
 Nintendo of America also launched Employee Resource Groups. These voluntary, employee-led groups are designed to bring individuals together in the workplace based on shared characteristics, life experiences or interests. In our first year, five groups were formed by our employees helping others within the company develop new skills and enabling Nintendo to retain essential talent, so we're better prepared to deliver products that entertain and enrich all.
 We believe we are stronger when we help one another understand different ways of looking at the world, and together, we are creating an enduring legacy that is uniquely Nintendo.

Nintendo Australia Pty Limited

Holding Diversity Awareness Events

Holding Diversity Awareness EventsHolding Diversity Awareness Events

 At Nintendo Australia, employees of various cultural backgrounds work together. In an effort to help employees understand cultural differences on a deeper level, the CSR Committee has organized diversity-themed events for the past three years. In fiscal year 2017, the committee held a Mario Odyssey Food Day event that invited employees to bring food or games that represented their cultural background to share with other employees. Employees wore traditional costumes from their culture and ate dishes from 15 different countries while discussing cultural traditions. Nintendo Australia will build on the success of this event by introducing new cultural diversity programs.

Nintendo's Policy on Women's Careers

 Nintendo's policy on the utilization of human resources is to promote employees based on the abilities they demonstrate, regardless of gender or other factors. Empowering women is one important way to make the company more competitive, and since the software industry is said to include fewer women in general, we recognize the importance of creating an environment where female employees can give full play to their abilities. We are developing systems suited to the specific circumstances in each country.
 In accordance with the Act on Promotion of Women's Participation and Advancement in the Workplace enacted in April 2016, Nintendo Co., Ltd. intends to raise the ratio of women recruited or promoted by 5 percent during the next five years starting from fiscal year 2016, compared with the cumulative percentage for the last five years (fiscal years 2011-2015; approx. 20 percent). In addition, Nintendo Co., Ltd. employees are entitled to work reduced hours until their child completes the third year of elementary school, and we recently made it easier for employees to change their working hours to accommodate their individual childcare needs.
Ratio of Male and Female Managerial Staff

Employee Comment

Christiane Rückert

Christiane Rückert

Head of Human Resources

Nintendo of Europe GmbH
(Germany)

Systems That Support Work-Life Balance

 When I started working at Nintendo of Europe sixteen years ago, I already had two young children. During all the years, I was able to deal with my work and at the same time with my family life. Nintendo of Europe was always flexible when my kids were sick or had a vacation at school and I had to be available to take care of them. Also, around three years ago, when my husband and I decided to have a third child, I had already taken over the responsibility as Head of Human Resources. My superior was very supportive from the beginning and encouraged me to take my time and do what I would feel would be the best for my family, like taking parental leave and coming back in part-time. During my parental leave he took over the overall responsibility for my department, and my team was very cooperative.
 Although the legislation in Germany provides a good protection for parents and the possibility to take parental leave for up to three years, not every company is so flexible in the way these rights are granted and lived on a daily basis. As an employee of Nintendo of Europe, I have always felt that Nintendo is really flexible when parents request parental leave and want to work part-time. Nintendo of Europe often goes beyond what is legally required and is extremely cooperative when parents, especially mothers, want to change their working hours. This is also possible for female employees in managerial positions although this is even more challenging for an organization.

Belinda Ardanuy

Belinda Ardanuy

Manager, Finance

Nintendo Ibérica, S.A. (Spain)

Empowering Women to Reach Their Full Potential

As the world grows more complex, understanding and appreciating diversity is fundamental to success. Since I began working for Nintendo Ibérica in 2007, my superiors have always supported me in the development of my career with the aim of empowering me to lead cross-functional initiatives, develop strong competencies to apply in the future and to become a key driver of company growth. In 2015, my superiors encouraged me to complete a course for the Development of Female Pre-Executives organized by the government and a local business school because it would prepare me for the future and be the perfect environment for professional and cultural exchange between people and companies.
 The course enabled me to obtain a personal diagnosis of my skills, design a personal improvement plan with the help of a coach to reinforce my future leadership, as well as to share experiences and generate a network of effective relationships with other female managers. I managed to improve my daily work as regards to teamwork, conflict resolution and decision making, and I learned how to more effectively manage my time to achieve a balance between my personal and professional life.
 Based on the skills I have gained throughout my career and the course, I was promoted to Manager of the Finance department in March 2018. This role can be challenging at times, but I am fully prepared and I am confident that I have full support from everyone at Nintendo. This was not the only course that I have taken in the past and Nintendo has always supported me, not only covering the cost but also giving me the time to do it.

Secure Employment for Older Employees

 Nintendo Co., Ltd. strives to guarantee secure employment for older employees and sets the retirement age as 65. To ensure that employees 60 years of age or older on the career track can utilize the experience and knowledge cultivated over many years, they are able to choose the style of work that considers factors such as their family situation and health. We provide support that considers work needs, and individual skills and abilities with a system that enables these employees to work as our second working generation with peace of mind. Specifically, we have expanded systems related medical care, such as extensions, etc., on periods given for medical care leave and reduced hours, enable them to use this reduced hours system for circumstances such as medical care and family or health reasons, and grant special leave, which can be obtained arbitrarily.
 Laws and customs differ from country to country, so our overseas subsidiaries do not implement a mandatory retirement age.

Employee Status (Nintendo Co., Ltd. only)

* Legal requirement: 2.0%

Balancing Work and Family

 Nintendo strives to provide an environment that enables employees to exercise their talents fully while maintaining a healthy work-life balance. For example, Nintendo Co., Ltd. has been certified twice with the Kurumin Mark. The Kurumin Mark is a symbol granted by Japan's Ministry of Health, Labor and Welfare to enterprises and organizations that actively support child rearing in accordance with the Japanese Act for Measures to Support the Development of the Next Generation.
 In addition, Nintendo Co., Ltd. introduced a human resources system that allows employees to select work environments best suited to themselves. Each person can choose the career track or the general track depending on their sense of value concerning work, and their lifestyle. The general track involves no transfers as it is based on local recruitment, and employees on this track are entitled to take longer Childcare Leave compared to those on the career track, enabling general track employees to demonstrate their ability while balancing work and home. Our overseas subsidiaries also strive to provide the ideal working environment. For more information about the initiatives of our overseas subsidiaries, refer to the Nintendo Co., Ltd. CSR Q&A: Employee Relations.

Kurumin Mark

How Our System Goes Beyond the Law and Supports Employees' Work-Life Balance (Nintendo Co., Ltd. only)

Usage Status (Nintendo Co., Ltd. only)

Bring Your Child to Work Day

Nintendo of Europe GmbH (Germany)

Bring Your Child to Work DayBring Your Child to Work Day

 Nintendo of Europe strives to create a family friendly workplace by considering the needs of employees and their children. We have a broad range of policies and programs to support families, and as a part of these efforts, we invited all children of employees to the office on November 2017 for Kids Day, an event in which children could come to see where their parents work and enjoy activities together.
 We set up a Kids Day committee to plan the event, and many other employee volunteers helped out on the day. A total of 96 children between the ages of 4 and 16 years joined their parents for a tour of the office and a range of family fun activities. One of the highlights of the day was the appearances of Mario & Luigi. Whenever the kids spotted them they quickly surrounded them for photos with some of their favorite Nintendo characters.
 We received positive feedback from employees saying that it was a special day for their children, who were so happy to see their parent's workplace and spend time together, and will continue to consider various ways to put smiles on the faces of employees and their children.

Nintendo Australia Pty Limited

Bring Your Child to Work DayBring Your Child to Work Day

In July 2017, Nintendo Australia once again invited its employees to bring their children to work so that they could get a better understanding of their parents' roles at Nintendo.
 In addition to learning about their parents' jobs and department, the 30 children received a tour of other departments and had the opportunity to meet the people with whom their parents spend a large portion of each day.
 This event gave the children good insight into their parents' life at work and helped to promote communication among family members.

Creating a Safe and Healthy Workplace

Creating a Safe and Healthy Workplace

 Because physical and mental well-being is essential to employee work satisfaction and skill development, Nintendo has implemented measures aimed at promoting employee well-being.

Ensuring Health and Safety in the Workplace

 At Nintendo Co., Ltd., the Health Committee, which serves at our headquarters and branch offices, and the Health and Safety Committee, which serves at our plants, actively engage in efforts to promote health and safety. In addition to routine inspections within the company, the committee members also set various goals for increasing employee awareness, such as through initiatives for improving medical checkup results. These committees also work to raise overall company awareness through various means such as attending workshops on lifesaving and disaster-prevention training, and providing information on employee health and safety.
 Our overseas subsidiaries also have systems in place to promote health and safety, and conduct internal audits to evaluate compliance with laws and regulations concerning employee health and safety.

Physical and Mental Well-Being

 Nintendo Co., Ltd. actively supports the physical and mental health of its employees. For example, the company supports proactive employee health maintenance plans and has established a health consultation room staffed by an occupational health physician and a health nurse for consultations on physical and mental problems. In addition to facilitating in-person visits with an occupational health physician and a health nurse for help with mental health issues, Nintendo Co., Ltd. has introduced a system of mental health support designed for the prevention and early detection of mental health problems. This system supports self-care as well as training and education for managers.
 In addition, improving preventative health care management is one of our main measures, and we continue to focus on increasing the consultation rate for the adult disease prevention health checks. Since fiscal year 2013, we have offered all employees informative brochures on the prevention of various lifestyle diseases with the results of their annual health check, which is carried out every September, and we entered into an agreement with a hospital highly regarded for its female health screenings (breast cancer, cervical cancer examinations), enabling female employees of any age to receive discounted screenings at any time of the year.
 Each overseas subsidiary also has developed various support systems aimed at maintaining the well-being of its employees.

A Selection of Health Care Measures Offered by Nintendo Co., Ltd.
Interviews for Employees Working Long Hours
 In an effort to prevent health problems related to long working hours, consultations with our occupational health physician are conducted not only on a voluntary basis, but with all employees working over a specified number of hours. The occupational health physician gives appropriate advice and guidance to the employee and the company to prevent health problems from occurring.
Increasing the Consultation Rate for Female Health Screenings
 We entered into a corporate agreement with a hospital highly regarded for its female health screenings, enabling female employees of any age to receive discounted screenings at any time of the year.
Mental Health Care
 The occupational health physician provides regular consultations for employees taking a leave of absence, and aids a smooth return to work by taking various measures in the month before the employee returns, such as having the employee practice commuting to work each day and reviewing their daily routine. We have established regular follow-up consultations with the occupational health physician continue after the employee has returned to work, systems set up for the employee to work reduced hours, etc.
 We have implemented a Stress Check system that gives employees the opportunity to reflect on and evaluate the state of their mental health. When necessary, we quickly follow-up with employees, offering sessions with the occupational health physician or an affiliated external counselor.
Prevention of Influenza and Other Communicable Diseases
 Information concerning influenza and other communicable diseases is provided on the company intranet, as well as measures regarding alert levels to raise employee awareness. Employees traveling overseas receive information on hygiene for the country they are planning to visit, and employees who are preparing to work overseas receive health checks and vaccinations, along with their families.

Nintendo of America Inc.

Initiatives to Raise Employee Health Awareness

Initiatives to Raise Employee Health Awareness

Initiatives to Raise Employee Health Awareness

Initiatives to Raise Employee Health Awareness

 The Wellness Committee at Nintendo of America works to further improve employee health awareness with a system for providing information and resources useful for maintain health, and for planning and implementing events, with a variety of events being held annually. In fiscal year 2017, the Wellness Committee gathered teams to participate in 15 events including 5K - 15K runs/walks, 15 mile - 97 mile cycling events and also Tough Mudder, a 12 mile obstacle course. This was the first year Nintendo participated in Tough Mudder, and 22 participants trained with the internal gym staff for three months in preparation of this event.
 There were several other challenges held throughout the year as well. The Switch Up Your Health Challenge had employees split into teams by work location and compete to see which one would take the highest average number of steps and win a prize. A total of 187 employees participated in the challenge, and the winning team took an average of 242,853 steps over the three-week period.
 The Maintain Don't Gain Challenge is a company favorite that is held each year to help employees maintain or lose weight over the holiday season. There were 100 participants that maintained or lost weight (total of 78 lbs. lost) over the six-week challenge.
 Since 2006, Nintendo of America has offered annual physicals to employees, even though they are not required under U.S. law.
 In 2014 Nintendo of America undertook an initiative that involved sending a birthday postcard to all employees to further increase health awareness. The postcard includes information and guidelines on how employees and their families can receive other preventative care screenings covered by their medical plans. This effort has continued to show increases in adult preventive care visits of up to 17.9 percent.

Nintendo Ibérica, S.A. (Spain)

Initiatives Focused on Maintaining Healthy Lifestyles

 At Nintendo Ibérica, the CSR Committee is focused on keeping employees healthy. An example of one of our initiatives is a Health & Safety intranet channel to share information to encourage employees to maintain healthy lifestyles. In addition to health insurance information, this channel includes helpful tips on ways to sit, for example, as well as guides to events that promote greater health. Eight employees took part in the last run that was promoted on this channel and they ran ten kilometers. Feedback from employees indicates that this channel provides a trigger for employees to lead healthier lives. Another initiative, which we began in October 2016, is to provide fruit for employees in an effort to promote healthy eating habits and reduce the consumption of snacks such as biscuits, and bread and butter.
 On the first Friday of each month, 10kg of seasonal fruit is delivered to the office. Employees are enjoying having healthy snacks in the office, and the CSR Committee plans to continue activities that raise awareness for healthy eating habits.

Page Top