CSR Report > CSR Report2018 - Bringing Smiles to Future Generations

CSR Report

Bringing Smiles to Future Generations / We believe that making a better environment to be passed to future generations is one of our most important responsibilities and we therefore take steps to protect the global environment.

Bringing Smiles to Future Generations

We believe that making a better environment to be passed to future generations is one of our most important responsibilities and we therefore take steps to protect the global environment.

Environmental Management System

Environmental Management System

 Nintendo Co., Ltd. established an Environment Committee in September 2011, with the company President serving as the committee chair, to promote environmental activities across the organization as a whole, and introduced a system based on our ISO 14001 certification. We established an Environment Policy and set specific environmental targets to guide our environmental activities, and by implementing a plan-do-check-act (PDCA) cycle, we strive for continuous improvement. The Environment Policy is approved by the President, the Environment Committee chair, and is shared with employees through posters and an Environment Card, which is distributed to each individual employee.
 Some of our subsidiaries abroad have also established groups to promote environmental activities and are actively involved in those activities.

Nintendo's Environment Policy

Environment Policy

Environment Principle
  • Nintendo is committed to preserving a healthy planet to bring smiles to future generations.
Action Guidelines
1. Pursue a better environment
We strive to provide eco-friendly products and services, and to prevent pollution.
2. Comply with the rules
We comply with various laws, standards and rules established around the world that relate to our office and manufacturing activities for the preservation and restoration of the environment.
3. Continuous improvement
We established an internal system to identify areas for improvement to ensure that all of us continually refine our business activities.
ISO 14001 Certification Scope
  • Nintendo Co., Ltd. Corporate Headquarters
  • Nintendo Co., Ltd. Development Center
  • Uji Plant

* This represents 95% of the in-scope offices of Nintendo Co., Ltd. on an employee number basis.

Environmental Management System

Environmental Management System

Transitioning to ISO 14001:2015

 Nintendo Co., Ltd. received certification for ISO 14001:2004 in February 2013, and we have since advanced our environmental management system according to this ISO 14001 standard. When the ISO 14001 standard was revised to the 2015 version, we underwent and passed a transition audit for that version in March 2018. As this new version better integrates with other business activities, we will advance activities and aim for even more effective environmental initiatives.

Transitioning to ISO 14001:2015

*1 Internal Environmental Audit Structure
  • Internal environmental auditors appoint competent employees from the Environment Committee members and in-scope business offices
  • Audits are conducted from the perspectives of: (1) Is it in compliance with ISO 14001? (2) Are the rules/laws and regulations obeyed? (3) Is the environmental impact increasing? (4) Is there effective implementation and maintenance?

Employee Comment

Masanori Yano

Masanori Yano

(Environment Management Officer)
Deputy General Manager, Quality Assurance Department

Nintendo Co., Ltd.

Nintendo Co., Ltd.'s Environmental Management System

 Starting in fiscal year 2017, we transitioned our activities for the environmental management system at Nintendo Co., Ltd. to ISO 14001:2015, which has strengthened our environmental activities related to our main work responsibilities. Under the leadership of our company President, we have aligned our environmental objectives, from a lifecycle perspective, with the business plans compiled by the Corporate Planning Department. The lifecycle perspective identifies environmental impacts on a continuous and mutually related level in each stage for products and service systems, including everything from the acquisition of raw materials, and the output of natural resources, to final disposal. As each department performs its day-to-day work, the employees carry out activities to reduce environmental impacts that could stem from any product or service, regardless of whether that work is a direct or an indirect contributor. Some examples include incorporating environmental concerns into hardware design, promoting download sales for content and reviewing transportation routes for the sales departments.
 The new activities can offer a sense of accomplishment for contributions to the environment from our main work responsibilities. As a result, we are witnessing an even greater level of engagement from our employees.
 Continuous improvement to our activities moving forward will promote environmental activities that will help keep our consumers smiling.

Internal Environmental Audits

 Nintendo Co., Ltd. carries out internal environmental audits based on ISO 14001 every year, and in fiscal year 2017, they were carried out in all in-scope departments. The audit teams, which comprise employees qualified to serve as in-house environmental auditors, carried out audits that focused on the legal compliance status and the effectiveness of environmental activities in each department. These audits have been instrumental in taking a precautionary approach to environmental risks.


 Nintendo Co., Ltd. created lists of applicable environmental laws and regulations related to our products, office buildings and equipment. With these lists, we established systems to periodically ensure compliance with all applicable laws and regulations. We share environment-related information relating to office buildings and equipment among the various business sites, and remain up to date on the latest information regarding bills, law enforcement and revisions to laws and regulations.

Environmental Education

 We believe that it is indispensable to raise employee awareness of the environment to carry out activities that contribute to environmental preservation.
 Nintendo Co., Ltd. continually works to increase awareness within its organization by distributing the Environment Card, which includes our Environment Policy and a supplementary explanation, and providing environmental awareness information on the corporate intranet.
 Our overseas subsidiaries also work to increase employees' awareness of the environment, and some of them hold educational events.

Employee Comment

Melissa Felzer

Melissa Felzer

Product Support

Nintendo of America Inc.

Green Team Environmental Initiatives

 The Nintendo of America Green Team consists of volunteers from all areas of our company who passionately support Nintendo's mission to be an environmentally friendly organization and workplace. This team devises creative ways to educate our employees about making green choices as they go about their workdays, raising awareness of the tangible and important impact each of us can have by supporting Nintendo's green mission. We do so by providing not only facts, but hands-on experiences for employees, to enhance their connection to greener, more environmentally friendly practices.
 In our ongoing efforts to spotlight ecologically conscientious activities, we coordinate events that enable employees to more easily engage in greening their local communities. We also participate in quarterly volunteerism, such as planting trees and clearing invasive species in local parks, and we host annual recycling events for employees to properly dispose of old electronics.
 One of our main events is our annual Earth Day*2 fair, where we welcome representatives from local green-focused organizations to speak with and educate our employees on the positive effect making green choices can have on their personal lives, in the workplace, and as a vital part of ensuring we are all, together, creating a desirable and sustainable future.

*2 Earth Day
First celebrated in the U.S. in 1970, Earth Day is a day people honor the Earth's natural environment on April 22 every year. Now, worldwide Earth Day events demonstrate support for environmental protection.

Eco-Friendly Products

Eco-Friendly Products

 Nintendo has established internal standards for designing eco-friendly products that consider the global environment, from the product planning stage through end-of-life disposal. We constantly work to improve our product development processes and include ways to decrease our environmental impact through incorporating designs that improve energy efficiency, selecting component materials with a lower environmental load from the viewpoint of appropriate chemical substance control and selecting easily recyclable packaging materials.
 In addition, we have established the Product Subcommittee Meeting under the supervision of the Environment Committee so that employees from relevant departments can come together when necessary to discuss and exchange opinions on environmentally friendly ideas that can be incorporated into our products.

Our Approach to Chemical Substance Control

 Nintendo controls and regulates its use of chemical substances with the goal of preventing adverse health effects and reducing our environmental impact. Pursuant to Nintendo standards, Environment Related Substances are subject to controls and restrictions, depending on their classifications as: Banned Substances, Restricted-Use Substances or Substances Under Application Control. To comply with the REACH Regulation*3, we periodically check the use of chemical substances by our production partners to verify whether any parts contain Substances of Very High Concern (SVHC).

*3 REACH Regulation
A regulatory framework in the European Union (EU) that deals with the Registration, Evaluation, Authorization and Restriction of Chemicals. REACH requires the registration and management of chemicals in the EU in accordance with their use.
Environment Related Substances (Revised October 2017)
Banned Substances
Restricted-use substances currently subject to enacted legislation or substances that Nintendo deems inappropriate for use.
Substances Subject to Legal Regulation
Restricted-Use Substances
Substances that may be used in certain products in consideration of safety and product characteristics, but use is restricted for environmental reasons.
Substances Under Application Control
Substances that, with prolonged exposure, pose a potential health risk, and in Nintendo's view, require continuous monitoring of their content levels.

For more information about our efforts, please refer to the Nintendo Co., Ltd. CSR Q&A: Environmental Measures.

Green Procurement*4

 Nintendo Co., Ltd. maintains strict control over the manufacture of its products and applies Green Procurement standards from the material phase in order to manufacture products that are free of toxic chemical substances. In particular, Nintendo Co., Ltd. has established its own Green Procurement Specifications to protect the environment. Production partners*5 and component parts that meet our standards are certified as Green Suppliers and Green Parts. We manage these parts and materials in a database.
 Our overseas subsidiaries cooperate with us in the promotion of green procurement practices. All operations manuals, packaging and shipping containers for which each subsidiary is responsible, from planning to production, must use materials in line with the standards that are established according to the status of the respective country and that are based on Nintendo Co., Ltd.'s Green Procurement Specifications.

*4 Green Procurement
Prioritizing the selection and procurement of products and component parts that are environmentally friendly and free from harmful substances.
*5 Production partners
Business partners involved in the production of Nintendo products, including first-tier suppliers directly contracted with Nintendo, and cooperative factories upstream from those business partners, to which Nintendo outsources product assembly, and the suppliers of component parts and materials.
Green Supplier and Green Part Certification

 Nintendo Co., Ltd. verifies that each production site, including offices and factories, of our production partners complies with our Green Procurement Specifications. As of the end of March 2018, Nintendo has a total of 719 Green Suppliers.
 In certifying Green Suppliers, we review production partner reports on the chemical substance contamination risk of the parts they manufacture, and we have a system to verify the on-site situation. We also have a system in place to certify Green Parts in line with the Green Supplier certification process.

Working Toward Eliminating the Use of Specific Chemical Substances

 Nintendo Co., Ltd. has accumulated expertise in chemical substance management of the entire supply chain, including upstream part and component manufacturers, in accordance with the RoHS Directive*6 and the REACH Regulation in Europe, and the Consumer Product Safety Improvement Act*7 in the U.S.
 Among the legally restricted chemical substances, we give particular attention to verifying the chemical substance contamination route of pollutants that come from raw materials, indirect materials and manufacturing equipment involved in the part manufacturing process. We compiled this accumulated knowledge into guidelines that we share with each production partner with the intent of achieving high-quality products throughout the entire supply chain that consumers can trust.

*6 RoHS Directive
A European Union (EU) Directive that restricts the use of lead, mercury, cadmium, hexavalent chromium, polybrominated biphenyls, polybrominated diphenyl ether and four newly added phthalate esters, phthalic acid bis, phthalate butyl benzyl, dibutyl phthalate and diisobutyl phthalate in certain types of electrical and electronic equipment.
*7 Consumer Product Safety Improvement Act
A U.S. law that restricts the use of phthalate esters in products and the use of lead on a product's surface.
Verification Testing of Chemical Substances Contained in Products

 When deemed necessary or appropriate, Nintendo Co., Ltd. analyzes the chemical substances contained in the component parts of our products to verify that all products comply with our Green Procurement standards. Testing is performed either in-house or through external services.

Energy-Saving Design

 Nintendo is committed to developing products that are as energy-efficient as possible. Even after our products are launched, we continually work to lower their energy requirements.

Nintendo 3DS Family

 We incorporated a power-saving mode into the Nintendo 3DS family of systems, which increases battery life by automatically adjusting screen brightness and color based on what is being displayed.

Nintendo Switch

 Nintendo Switch has an Auto-Brightness Adjustment function that uses a sensor to adjust the brightness of the screen depending on the lighting conditions of the surrounding area. This reduces battery power consumption when in handheld and tabletop modes.

Promoting Resource Conservation, Recyclable Design

 In designing our products, Nintendo gives consideration to recycling efficiency by reducing the use of composite materials*8, and instead working to improve material degradability. Additionally, we clearly indicate the materials used in our products. We also work to reduce the use of unnecessary resources by minimizing the amount of packaging wherever possible.

*8 Composite materials
Materials comprised of two or more different raw materials, such as "paper + aluminum" or "paper + plastic," which are generally more difficult to recycle.

Environmental Considerations for Operations Manuals

 To promote resource conservation, Nintendo Co., Ltd. is working to digitize operations manuals included with hardware and software in cooperation with overseas subsidiaries.
 For Nintendo Switch, which was launched in March 2017, we post operations manuals on Nintendo support web pages instead of providing printed versions. In addition, for Nintendo Switch software published by Nintendo, instructions on gameplay controls, etc. are now displayed on-screen.

Reducing Environmental Effects With Electronic Operations Manuals
 In an initiative to digitize software operations manuals starting in 2009, all printed operations manuals for Wii U and Nintendo 3DS software are being transitioned into digital formats. By digitizing the operations manuals that contain 3 languages in North America and 12 languages in Europe, we have been able to significantly reduce paper use.
 We also have carried out efforts to reduce paper use in hardware operations manuals, and in comparison to the printed Nintendo 3DS operations manuals, the New Nintendo 3DS operations manuals have been reduced by 20 pages for Japan and 144 pages for North America. The 12 languages of the European operations manuals have been reduced on average by 56 pages per language, which represents a total reduction of 672 pages.
Nintendo Switch support web page

Nintendo Switch support web page

Electronic manual for New Nintendo 3DS

Electronic manual for New Nintendo 3DS

Reducing Environmental Impact Through Digital Sales

 From July 2012, we started to digitally distribute software previously sold only in a packaged format. Consumers can purchase and download digital software at any time through the Internet. After downloading software, consumers do not need to exchange the game cards to play a different game since game data is saved on a built-in or external storage medium. From a long-term standpoint, digital distribution will contribute to conserving natural resources used in the packaging and operations manuals and reduce CO2 emissions.

Eco-Friendly Transportation

 Nintendo is always looking to reduce environmental impact from the transportation of products to retailers. In order to minimize the impact, we review transportation routes, promote modal shift*9, design transport packaging with consideration to load efficiency, choose eco-friendly carriers and reuse packing materials.

*9 Modal Shift
To prioritize eco-friendly transportation methods such as by rail or sea.

Post-Sales Recycling

 Nintendo considers the promotion of product and packaging recycling one of its most important initiatives. In the various countries we operate, we provide consumers with information regarding recycling, and participate in take-back and recycling programs. To learn more about our local recycling efforts, please refer to the Nintendo Co., Ltd. CSR Q&A: Environmental Measures.

Nintendo Co., Ltd.

Working With the Act on Promotion of Recycling of Small Waste Electrical and Electronic Equipment

 Some Nintendo products, including game systems, AC adapters, cables, and peripherals, fall under the terms of the Act on Promotion of Recycling of Small Waste Electrical and Electronic Equipment. This law was formulated to promote the collection and recycling of used, small home appliances. Companies that manufacture and sell small home appliances must work to design products that can be easily recycled, out of concern for the environment. Nintendo Co., Ltd. has been involved for some years now in eco-friendly design, designing products that conserve resources and after considering safety can be easily disassembled.
 Although it is the responsibility of the consumer to dispose of small home appliances in conjunction with local regulations, we share information on how to dispose of and recycle our products on the various product support web pages. Our hope is that we will increase awareness of this new law among our consumers.
Link to support web pages (Japanese only)

Environmentally Conscious Business Activities

Environmentally Conscious Business Activities

 Nintendo employs a fabless production model, in which we outsource all of our production processes, such as product manufacturing and assembly, to domestic and overseas production partners. As a result, Nintendo's environmental efforts focus mainly on its business processes, and we advance our initiatives to conserve energy and make more effective use of limited resources.

Energy-Saving Activities

 Whenever a new office is designed and built for Nintendo, we always take into account environmental considerations, including incorporating eco-friendly air conditioning, facility lighting and more.
 Nintendo Co., Ltd.'s Development Center, which opened for business in June 2014, incorporates eco-friendly technology such as an efficient air conditioning system, solar and wind power generation, and a system to reuse rainwater. CASBEE Kyoto*10, a green building rating system, awarded it the highest rank (S rank).
 The Nintendo of America headquarters, which was completed in April 2010, was awarded the U.S. Green Building Council's LEED*11 Gold certification. Our other overseas subsidiaries also take positive steps by using renewable energy for their offices and promoting clean commuting.

*10 CASBEE Kyoto
CASBEE Kyoto is a system of original standards defined by Kyoto City and is based on CASBEE (Comprehensive Assessment System for Built Environment Efficiency), which is common throughout Japan for prioritizing and reviewing items which enable proper evaluation and guidance of environmentally friendly built environments aimed at by Kyoto City.
*11 LEED: Leadership in Energy and Environmental Design
LEED is a system that comprehensively evaluates the environmental quality of a building's design, construction, operations and maintenance solutions.

Nintendo of Europe GmbH (Germany)

Reducing CO2 Emissions

 Nintendo of Europe has a strong focus on reducing its CO2 emissions, and converted the electricity supply contract for its headquarters to renewable energy in fiscal year 2012. In fiscal year 2013, Nintendo of Europe converted all of its remaining facilities to renewable energy and achieved zero CO2 emissions.
 In other energy-saving efforts, lights were replaced with models that are 25 to 30 percent more energy efficient than conventional models and an auto adjustable lighting system was installed. Nintendo of Europe also focused on raising the energy awareness of employees by providing information via the intranet and monitoring each floor for unnecessary power consumption.
 In addition, Nintendo of Europe continuously has been working on reducing CO2 emissions from its car fleet.

CO2 emissions

CO2 emissions

* Nintendo Benelux's Belgium office (in fiscal year 2009) and Nintendo of Europe (in fiscal year 2012) converted their office electricity supply to natural, renewable energies such as solar, hydro, wind, etc. Therefore, their electricity energy consumption is excluded from this calculation.
* Excludes information for Nintendo of Europe's UK branch for fiscal year 2016.
* The aggregation scope for fiscal year 2017 is Nintendo Co., Ltd., Nintendo of America, Nintendo of Europe and Nintendo Australia.

Promoting Waste Reduction and Recycling

 We recognize the importance of resources, and work hard both to minimize the production of waste and to effectively utilize resources by thoroughly separating all waste products. We also strive for effective resource utilization. At each of its offices, Nintendo Co., Ltd. has established a system for proper waste management and disposal, including recycling, and has appointed a supervisor to oversee the organizational system at each location.
 Similar systems for proper waste management and disposal have also been put into place at our overseas subsidiaries. Efforts such as partial digitization of workflows promote waste output by reducing paper consumption.

Amount of Waste

* Excludes information for Nintendo of Europe's Italy branch.
* From fiscal year 2014, the total amount of waste from Nintendo Co., Ltd. only includes the ISO14001 certification scope.
* Excludes information for Nintendo of Europe's UK branch for fiscal year 2016.
* The aggregation scope for fiscal year 2017 is Nintendo Co., Ltd., Nintendo of America, Nintendo of Europe and Nintendo Australia.

Reducing Water Use

 Nintendo recognizes that water shortages are a serious issue in various regions around the world, and that water will become an even more precious resource in the years to come. With this in mind, we have taken steps to reduce our water usage, including installing water-conserving equipment and using septic systems that reuse stored rainwater for toilets or landscape irrigation.

Water Usage

* Excludes information for Nintendo of Europe's Italy branch.
* Excludes information for Nintendo of Europe's UK branch for fiscal year 2016.
* The aggregation scope for fiscal year 2017 is Nintendo Co., Ltd., Nintendo of America, Nintendo of Europe and Nintendo Australia.

Employee Comment

Makoto Wakae

Makoto Wakae

(Environment Management Officer)
General Manager, General Affairs Department

Nintendo Co., Ltd.

Environmental Activities in the Office

 After Nintendo Co., Ltd. received its ISO 14001 certification for its environmental management system in 2013, our environmental philosophy has centered on leaving a better environment for the next generation of smiles. Environmental conservation activities have subsequently occurred at the organizational level.
 Our particular focus for conservation activities in the office, in which all employees can participate, has been to set measurable numeric goals for reducing paper use, waste and electricity use. This has yielded more active participation. In fiscal year 2017, these activities resulted in good business awards from both Kyoto Prefecture and Kyoto City, recognizing our planned systems for reduction of business waste based on global warming countermeasures.
 Environment conservation activities are critical for the creation of a sustainable society and are one of the important activities we engage in to put smiles on the faces of everyone Nintendo touches. Moving forward, all employees will continue their involvement in corporate activities that consider the environment.

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