IR Information

Corporate Management Policy Briefing /
Semi-Annual Financial Results Briefing
for Fiscal Year Ending March 2016
Oct. 29, 2015

This shows the top titles for download sales, excluding download versions of packaged software.
In particular, the add-on content for Smash Bros. and Mario Kart 8 made large contributions.

This is a ratio comparison of download sales by region up to the second quarter of the previous fiscal year and this fiscal year. The Americas, the blue part of the graph, accounts for just under 50 percent followed by Japan and Europe.

And now, I would like to explain how Nintendo is dealing with its new businesses.
As you know, Nintendo’s basic strategy has consistently been “expansion of the gaming population.”

A variety of popular characters, including Mario and Link, appear in Nintendo’s video games and these characters are the source of Nintendo’s IP value.

By increasing the number of people who have access to this Nintendo IP or video game characters, music and world view, and by increasing the value of Nintendo IP, we aim to further expand the gaming population.

More specifically, we will provide people with new applications on their smart devices by utilizing our Nintendo IP. We are also planning to offer new attractions at theme parks by using Nintendo IP. Further, by using Nintendo IP in a variety of other ways, such as licensing and commercializing this IP for visual content and merchandizing products, we are planning to maximize the value of Nintendo IP, which has traditionally been used mainly for our dedicated video game systems.
Needless to say, there is no change to the fact that dedicated game systems remain at the core of Nintendo experiences.

We are planning to introduce a new account system that connects all of these Nintendo experiences beyond platforms and operate a new membership service globally.

It is generally said for any account system that more than half of people registering accounts quit halfway through the process. Every one of you must share the same experience of not being able to recall your account name or password when trying to log in.
Accordingly, we have focused on making the new account easy to create or easy to sign up as well as easy to use, namely, it is harder for members to forget about it.

Specifically, for our new account, you can log in with your Facebook, Google or Twitter account. Alternatively, you can log in with a combination of your email address and your password. Of course, you can continue using your Nintendo Network ID as well.

The name of this new account system is “Nintendo Account.”
With Nintendo Account as the basis, we will provide new membership services.
Today, let me introduce you to a part of the service.


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