Thank you for attending our Financial Results Briefing despite your busy schedules. I am Tatsumi Kimishima, president of Nintendo.
As Mr. Furukawa, General Manager of the Corporate Planning Department, has just explained in the financial figures, we see steady improvements in balancing revenue and expenses.
Today, I would like to talk about two topics: first, about the sales situation and the prospects for our existing dedicated game system business, and second, about My Nintendo and Miitomo progress.
I do not plan on revealing any information today regarding NX, the dedicated game system with a brand new concept which is currently under development.
Let me begin by talking about the sales situation for the third quarter of this fiscal year, including results from the year-end sales season and future prospects.
Let me begin with Nintendo 3DS.
This graph shows the comparison between the Nintendo 3DS hardware sell-through numbers from 2014 (calendar year) and 2015 (calendar year) in the Japanese market.
In 2014, we were able to invigorate the market a little earlier than last year-end sales season with the launch of New Nintendo 3DS and the release of titles such as Super Smash Bros. for Nintendo 3DS and Pokémon Omega Ruby/Alpha Sapphire. On the other hand, in 2015, despite a little late start off compared to the previous year, we saw a hardware-driving effect of software such as CAPCOM CO LTD.'s Monster Hunter X (Cross), and there was momentum as strong as the previous year in the year-end sales season growth.
This graph shows the comparison between the Nintendo 3DS software sell-through numbers from 2014 and 2015 in the Japanese market.
In 2014, there was an unprecedented excitement in the market with the release of five titles that each sold over two million units in the six months from summer until the end of the year.
On the other hand, in 2015, although the total number of units sold is less than that of 2014 due to fewer popular titles, the momentum continued towards the end of the year, and sales figures grew steadily.
Regarding titles of software publishers, CAPCOM CO LTD's Monster Hunter X (Cross) reached over three million units on a sell-through basis in the Japanese market. In addition to the units sold, Monster Hunter X (Cross) was played by an unexpectedly high number of males in their early teens in addition to longtime series fans, which was spurred by distributing a demo version of the title to explain the new appealing aspects of the game.
Also, mixi, Inc.'s MONSTER STRIKE has sold-through over 750 thousand units, and it was played widely among young consumers. We aim to propose “the next title to play” from our rich software lineup to these young consumers who started playing games with titles such as the ones mentioned here. In the end, we intend to increase the number of consumers who regularly enjoy playing games for many years to come.
We have repeatedly explained the importance of appealing to a wide generation of female consumers to bring more momentum to Nintendo 3DS in the Japanese market. Rhythm Tengoku (Japanese title) which was released in June last year, not only showed a steady rise of sales approaching the new year holiday season in the amount of over 700 thousand sell-through units to date in the Japanese market, but also showed that more than half of the consumers who played this title for the first time were female. Simultaneously, the percentage of kids 12 and under playing this title for the first time is also increasing.
In addition, Animal Crossing: Happy Home Designer , which sold through over 1.4 million units in the Japanese market and BANDAI NAMCO Entertainment Inc.'s DISNEY MAGIC CASTLE MY HAPPY LIFE 2 are also continuously selling well mainly among female consumers.
Through these activities, such as setting up a female-dedicated web site called “Nintendo 3DS for girls” and holding events at shopping malls and other facilities, we have feedback that indicates we were able to attract a wider generation of female consumers who previously had no interest in games.
This graph shows the comparison between the Nintendo 3DS hardware sell-through numbers from 2014 and 2015 in the US and European markets.
Last year, the launch of New Nintendo 3DS in February and the price reduction of Nintendo 2DS worked positively so that we were able to maintain the strong momentum from the previous year.
This graph shows the comparison between the Nintendo 3DS Nintendo-published software sell-through numbers from 2014 and 2015 in the US and European markets.
Sales did not reach that of 2014, in which Super Smash Bros. for Nintendo 3DS and Pokémon Omega Ruby/Alpha Sapphire were released in the year-end sales season. The difference between the figures of 2014 and 2015 for the European market shown in the purple lines is relatively small, and this was the result of comparatively strong sales of evergreen titles and “Nintendo Selects” titles which are sold at a reduced price, and the further popularization among female consumers.