IR Information > Management Policy > Message from the President

IR Information


Message from the President

To shareholders and investors:

As an entertainment company that creates smiles, we aim to offer our unique and original brand of play that anyone and everyone can intuitively enjoy.

To enable unique entertainment experiences, we place our dedicated video game platform business – integrating both hardware and software – at the center of everything we do. Under this development philosophy, we constantly aim to create unique products and services that everyone can enjoy, and that feel incredibly intuitive and fun to play, regardless of age, gender, or gaming experience.

With the dedicated video game platform business at our core, we express the appeal and value of Nintendo Switch – paired with unique game offerings like the Super Mario titles – as an experience that can be enjoyed anytime, anywhere and with anyone.

To continue invigorating our core business, our fundamental strategy is to expand the number of people who have access to Nintendo IP. Nintendo’s characters have been nurtured and grown hand in hand with the memories made by generations of consumers as they play our games. We are utilizing our characters to continue expansion into a broad range of areas, including visual content, mobile devices, theme parks and merchandise.

Through these initiatives, we aim to continually create points of contact with consumers, deepen their fondness for Nintendo IP, and ultimately spark their interest in our dedicated video game business.

In addition, we work to develop and maintain good, long-term relationships with each of our consumers. Nintendo Account plays a key role in those efforts as the connection point that spans platform generations and unites a variety of entertainment experiences, centered on our integrated hardware-software entertainment.

Based on our belief that the true value of entertainment lies in its uniqueness, Nintendo will strive to achieve sustainable growth and increase its corporate value by offering unique entertainment that plays to the company’s strengths, continuing to adapt to the times and cherishing the spirit of creativity.

We humbly ask you, our shareholders and investors, for your continued support.

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