IR Information

Corporate Management Policy Briefing/
Semi-Annual Financial Results Briefing
for Fiscal Year Ended March 2010
Oct. 30, 2009
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This is the most recent sales transition graph.
Even people in the European video game industry are surprised as the game appears to have been accepted by many European as the 2nd software they should buy after "Brain Training."


So, the 2nd software from the series, "Professor Layton and Pandora’s Box" became a much-anticipated title before the launch.
Like in the previous picture, the U.S. package is on the lower left, and the European version, on the lower right.


The initial U.S. sales are also not bad at all. In Europe, "Professor Layton" series appear to have already been regarded as the software people consider purchasing after the "Brain Training" series.


In Japan, a Nintendo DS software called "Tomodachi Collection" showed a notable sales trend.
This originally anonymous new title only received about 100,000 initial purchase orders from our Japanese wholesalers, but the aggregated sales to the consumers so far has already exceeded 1.4 million. More interesting is how it has been selling.


It is difficult to see the difference in this weekly sales comparison chart, but when we change the scale, something interesting becomes visible.


As a matter of fact, a number of other Nintendo DS software has been outselling "Tomodachi Collection". However, we hardly ever see any other software which consistently sells this much week after week after being on the market for 17 and 18 weeks, or 4 months after the launch. The only exceptions by now are "Animal Crossing DS" and "Brain Training 2", each of which has sold over 5 million units and is still selling today. "Rhythm Heaven" that launched last year has become a long-seller Nintendo DS title. This year, "Tomodachi Collection" has been selling in a pace that may eventually outsell "Rhythm Heaven."


For your information, when we assume the 1st week sales of each software as 100%, the weekly sales transitions become like this, and the original "Brain Training" game is the only other software which shows similar sales trend to "Tomodachi Collection."
We are very much looking forward to seeing how this software continues to perform and for how long.


"Pokémon Gold" and "Silver", launched 10 years ago in November 1999, came back to life as "Pokémon Heart Gold" and "Soul Silver."

We added the playful Poke-Ball-shaped pedometer called Poke-Walker. With this added value, these software have been showing a sales trend beyond the commonplace expectation for remakes.


These cobweb charts are based upon the data contributed to our Club Nintendo membership and tell the age demographics distribution of the software purchasers by gender. The blue circles around the center are drawn to indicate where the average number of Club Nintendo members are found. Blue represents male and red indicates female. The portion outside the blue circle means there are more number of registrants than average, while the inner portion means the lower than the average.
What is very unique about "Pokémon Heart Gold" and "Soul Silver" is the purchasers’ age composition.
Because this year marks the 10th anniversary of the launch of "Pokémon Gold" and "Silver," a number of adult customers who graduated from Pokémon, in addition to the most recent Pokémon generation people including grade pupils, apparently are playing with Pokémon once again.


When we apply the same analysis to "Pokémon Diamond" and "Pearl," which are the number one-selling Nintendo DS software in Japan, we can see a notable difference. In addition to the different percentage in high-school students and 19 to 24 years old age group, we can see that fewer adult female are playing with the "Pokémon Diamond" and "Pearl" software.
Looking at this reminds us that "Pokémon Heart Gold" and "Soul Silver," which are virtually remakes of "Pokémon Gold" and "Silver," must have great potential. In overseas markets, "Pokémon Gold" and "Silver" were the best selling Pokémon titles. In those days, Pokémon became a social phenomenon in the U.S. and Europe. Even today, Pokémon is one of the top-selling portable game titles, but Pokémon today is not supported by wide variety of people as it used to be in the past. Taking advantage of these remakes of "Pokémon Gold" and "Silver" in order to reinvigorate the Pokémon brand in the overseas markets is one of the themes that Nintendo will tackle together with The Pokémon Company.


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