IR Information

Financial Results Briefing
for the 68th Fiscal Term Ended March 2008
Apr. 25, 2008 Satoru Iwata, President
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Nintendo is periodically investigating how many customers are coming in contact with which video game machine within household, and this chart illustrates the data.
Last fall, I talked about the result of the Japanese survey. In the past, it was 2.2 to 2.8 people for a home console game machine and 2.0 people for a portable machine, but Wii has 3.5 users and DS has 3.0 users in a household, both of which are record highs.
We conducted a similar survey in the United States late last year, and the result was like this.


Even though DS and Wii are boasting the higher user number ratios in each category, meaning that they are enjoyed by many people, the margins are not so high when we compare them with the Japanese numbers.
When these U.S. numbers get much closer to the Japanese ones, video games will become something really relevant to all family members, and the gaming population will further expand , which will drive further expansion in the software business.
We have yet to gather data in Europe that we can report, but we would like to do so in the future when we are ready.


Thank you very much for your attention.


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