We have designed Nintendo DSi so that it can be your personal DS, or "MY DS."

Of course, many active users tend to believe in the notion that portable video game machines are personal devices from the beginning. I think quite a few of you attending today share the same opinion.

The fact is, however, game machines are shared by several members within a household.

We gather data on how many DS are owned per household and how many users per household are using DS, and we have mapped the comparisons between the five countries like this. As you can see, a huge gap exists between these two figures.

If we can narrow the gap, we can create new and large demand.

Of course, we will never stop our endeavor to encourage the households who have yet to have a DS to appreciate DS and purchase one. Simultaneously, we'd like to make efforts to make the steady transition from "one DS per household" to "one DS per person." In other words, we'd like to approach and appeal to each one of the family members of a household which already owns one DS. This is our next challenge.

In that sense, the next step Nintendo should take in order to further expand gaming population shall be to transform Nintendo DS from a system to be shared by family members to one to be owned by each individual. With this objective in mind, we have developed the design and features of Nintendo DSi.

I have expressed before that Nintendo would like Nintendo DS to become the device which enriches the owner's daily lives. When we apply this concept, Nintendo DSi can be defined as the exclusive personal device which enriches the owner's daily lives.
Nintendo DSiWare will play a key role in making Nintendo DSi, "Your personal DS."

Nintendo DSiWare will be stored in Nintendo DSi's internal memory with 256Mbytes of capacity. This is a compact software that you can carry around in your DSi. The Nintendo DSiWare software will be sold by downloading it at the Nintendo DSi Shop.

We will start this Nintendo DSiWare download sales from the end of December, and will gradually be making detailed announcements. Today, I'd like to share some of the lineup information.

These are series of new puzzle games that we call "Art Style." Each of the four screens shows a different product.

In the recent retail market for packaged software, it has become very difficult for new puzzle games with no name recognition to be accepted. However, we'd like to challenge this because we are hopeful of creating a market where completely new puzzle games can sell if sold at affordable price as DSiWare game and if they can be carried around with DSi hardware.

Six Art Style software are currently under development and will be sold at DSi Shop as "DSiWare 500" software.

GameBoy Advance and Nintendo DS already have rich software libraries, and a number of these include mini games which have strong repetitive play appeals. We are planning to pick up these mini games and sell them as DSiWare 200. What you are seeing now are mini games from the original WarioWare GameBoy Advance software that was launched in March of 2003. We intend to expand the library of software that you can easily pick up and play for a long time.

As for an utility type of software, we are contemplating to make items like clock and calculator which use Nintendo's characters. We are also developing transportation route map like the one you are seeing.

I used to live in Tokyo, when I could almost comprehend all the route maps, but nowadays, a number of new subway routes have been added.

This route map is based upon the one designed for "Hobonichi Diary" published by "Hobonikkan Itoi Shinbun" operated by Mr. Shigesato Itoi, and we'd like to add unique DS functionalities.

It was not practical to market this type of software as a DS packaged software. With Nintendo DSiWare that can be stored inside of Nintendo DSi, we believe the scope of the software that can be developed and marketed can be expanded.